In the age of digital streaming, playlists have become a crucial component of how artists have grown their fanbase and spread their music. Whether it be Spotify, Apple Music, Amazon Music, TIDAL, or any other digital streaming platform, playlists bring new music to the ears of listeners that would not have come across it otherwise. In fact, Bloomberg argues that placement on some of the premier playlists that these platforms curate themselves, such as “Daily Mix” and “Today’s Top Hits” (Spotify), guarantees that a song will become a hit. Spotify’s biggest playlist, Today’s Top Hits, has been streamed over 20 billion times, has 25 million followers, and has had over 70 artists on it receive more than 100 million streams. Even some of the much smaller playlists have the potential to truly put an artist in the spotlight as multiple placements across various playlists could have just as much, if not, even a bigger impact promotionally. To begin to understand this new wave of music promotion, we first must understand what the types of playlists are.
Types of Playlists and Submissions
Today, there are more than 100 million listeners across the world who pay for streaming subscriptions to listen to music. The key to getting your song noticed as an independent artist is by getting it placed on these platforms’ playlists. The type that you may be most familiar with is user-created playlists, whether it be because of some playlists you have created for yourself or the ones your friends have made. Besides this, there are also algorithmic playlists that suggest you songs based on your listening data and history; some popular examples of these are “Your Daily Mix” and “Discover Weekly” on Spotify. In addition to algorithmic playlists, there are also human-curated playlists that are created by around 100 editors at Spotify and other streaming platforms. They use their expertise, marketing, and listening data across the entire app to make their selections for hundreds of playlists. Lastly, there are the hybrid playlists that incorporate both human and algorithmic elements of selection. Regardless of which type of playlist your music is on, the goal is consistent: bringing each listener the best music that they would want to listen to.
Only in July 2018, Spotify introduced a new way for artists to submit their music onto the platform’s playlists. On the Spotify for Artists service, artists can pitch their songs to the company’s editors via an online form that asks the artist for information such as mood, culture, and genre to better understand which playlist would be best suited for their success. After the submission, editors on the Spotify team review the songs on a weekly basis and use data and expertise to add the songs to their desired playlists.
However, this is no guarantee that your music will make it onto the playlists given the fact that thousands, if not more, artists are all submitting their music: to say the competition is intense would be an understatement. A myriad of artists are still skeptical about this submission process because of the lack of transparency that Spotify has provided on its specifics. For instance, Spotify will not specify how many submissions it gets on a weekly basis from artists nor how many of these submissions end up on their playlists. This has led to a lack of trust in their submission process and leads artists to look elsewhere for trusted services to use in order to gain playlist additions and organic streams of their music.
How Have Playlists Changed the Industry for Artists?
The most interesting impact of playlists is how they have shifted the manner in which artists make music. Nowadays, whenever an artist submits a song for playlist consideration to Spotify, it will automatically be added to some of the algorithmically created “New Music Friday” playlists for listeners. On top of that, artists have also realized that it would make more sense financially to release one or two songs at a time in a shorter time spans than it would to release an entire album worth of songs per year. This way, they can boost the streams and playlist additions of each one of their songs and in turn, make more from streaming royalties.
Additionally, many artists such as Drake have also began to create longer albums with shorter songs. This strategic approach to music production increase the amount of streams each song gets by a substantial amount because it reduces the odds of the listener skipping the song. Consequently, it also ensures a more successful album while also improving the odds of an artists’ music getting onto playlists with large followings. Furthermore, this trend of playlist necessity has also led artists to understand that their music needs to grab their listener’s attention within the first 30 seconds. Since Spotify does not pay artists for songs that get skipped by the listener before the 30 second mark, it is up to the artist to make sure they captivate the listener with their flow right away and that they do not waste time in the introductory seconds.
The ever growing demand by artists for playlists has led to an incredibly high supply: more than 2 billion playlists exist on Spotify alone! It would only be fair to assume that Apple Music has around the same aggregate and this still does not include the total playlists on all the other various streaming platforms as well. In a way, playlist hits have become this generation’s equivalent of radio hits. Trending near the top of various playlists could have an even greater impact that any other form of promotion because of how easily listeners who enjoy the music can download the song, add it to their personal playlists, and even share the word about the song.
Maximizing Your Playlist Additions
There is no question that playlist additions are crucial to an independent artist’s ability to promote their music. But how can you maximize your playlist placements? The answer is PlaylistStreams.com. Through our service, you can ensure that your music will be on multiple playlists that our team sees best fit to maximize the distribution of your music. From these placements, you will then receive organic streams and your fanbase and platform will grow tremendously. With our relationships with hundreds of curators who have thousands of playlists, you can count on us to deliver and push your music to the ears of fans across the world.
The time to take advantage of this revolutionary mode of music promotion is now and with PlaylistStreams.com, you can join the wave of independent artists boosting their platform and solidifying their marks in the music industry.