Posts Tagged ‘Playlist’

Bot Streams vs. Organic Streams: Why Earning Real Streams is a Winning Formula

With how prevalent digital streaming platforms are in the music industry today, there is no question that streams are a crucial component and determinant of an artist’s success. Consequently, the market has become infatuated with services that give artists the opportunity to buy streams on platforms such as Spotify, Apple Music, TIDAL, and much more. These companies claim that if an artist was to pay them a small sum for the use of their services, they will push these artists to new heights and audiences on digital streaming platforms. Though this may seem appealing at first glance, a more thorough investigation will uncover that often times these companies will provide the artists with artificial bot streams: those that do not come from fans or at times, even people. This is a severe problem for artists attempting to grow their fanbase and reflects badly on the artist even if this was happening without their knowledge. For these reasons, it is important to avoid the scams and instead, use authentic playlist builder services like PlaylistStreams.com to organically boost your streams and truly grow your audience.

How Do Organic Streams and Bot Streams Differ?

Legitimate, organic growth is observed when real fans listen to an artist’s tracks and discover their music through the exposure it gained from the artist’s work with marketing, playlist curators, and public relations. In contrast, bot streams are those accumulated by companies through fake fans or computer programs. On top of the fake users streaming their client’s tracks, these scams often do the bare minimum by streaming the tracks for solely 31 seconds on Spotify since the platform only counts streams after 30 seconds.

These types of corrupt practices have caught the attention of digital streaming platforms particularly because of bizarre stream totals on one day that are much higher than other days and streams only originating from one specific location. Once they have flagged the artists engaging in these fraudulent practices, Spotify sometimes prevents releases of their music and even blacklists the profiles. Therefore, it is ever so important for artists to do their research because they might unintentionally engage with such a fraudulent playlist builder and suffer these consequences which would hamper their musical careers. Though it may seem beneficial to boost your streams in the short-run in this manner, the truth is that getting streams simply for passing the 30-second stream mark is not helpful to an artist’s overarching career as it prevents authentic fanbase growth. Artists must understand what constitutes a lawful business, such as paying a marketing or PR team to place you in touch with playlist curators, and what is considered theft, such as paying for pseudo streams.

Besides the individual harms of the potential of being blacklisted on platforms and losing a chance to develop genuine growth of fans, bot streams take away a portion of the monetary pie from the entire community of musicians. Upon purchasing pseudo streams from an inauthentic playlist builder service, you are taking away royalties from artists who have promoted their music the genuine way with organic streams. Spotify distributes royalties among artists by taking the global amount of revenue from monthly subscriptions and dividing it by the total amount of streams and then multiplies this value by each artist’s streams. Hence, increasing the quantity of pseudo streams will result in a cut of the revenue that other artists with organic streams will get.

Identifying The Legitimate Services

It is quite difficult to tell which services are genuine and which are mere “click farms.” Each of them advertises their services in similar fashion and guarantee boosts in streams and popularity in order to attract you to use their business. The key to distinguishing the two is paying attention to the nuances of their advertisements, prices, promised results, and campaign packages. Most importantly, trust your gut: if it seems like it is too good to be true, chances are that will be the case.

At times, the graphics and presentation of a company’s website alone will be enough to surmise if the service is inauthentic. Furthermore, if you see lofty claims about how one of their artist’s popularity multiplied by a few hundred percents with just one small payment, you can also begin to suspect something is off. Do your due diligence through a simple Google search and see if the popularity that they claim their artist has now gained through their service is also reflected on any websites or businesses that are not theirs. If the answer is no, you can safely assume that the service is using pseudo streams because popularity to the extent they claim should be complemented with artist interviews, concert dates, and much more.

PlaylistStreams: Premier Playlist Builder and Organic Growth

PlaylistStreams has dedicated itself for the past few years to help artists attain authentic support and elevate their careers through organically integrating them into playlists across various streaming platforms. The company ensures that its clients avoid the dangers of bot streams and inactive playlists with the use of trusted research and a result-oriented approach when discovering playlists. The Century City, California based PlaylistStreams has a database of thousands of playlists and helps its clients secure placements on those best suited for their music and goals for exposure.

A plethora of artists have partnered with PlaylistStreams and benefitted tremendously from the organic growth the company provided them with. For instance, after being placed on 25 specific playlists by PlaylistStreams, the rapper Young Pooda saw his music and audience organically grow to the point where he saw his music added to over 1,100 playlists. This growth was not just limited to Spotify, as the organic growth also resulted in exposure on other services like TIDAL, Apple Music, and Amazon Music. The company even helped Torey Lanez increase his placements on Spotify playlists during his tenure at Interscope Records.

What separates PlaylistStreams from other companies in the field is its deliberateness and authenticity. Not only are the playlists which their artists’ songs are being added to real, but the company also coordinates these placements after a thorough overview of which playlists would be most beneficial for exposure given the artist’s style and current stage of career. PlaylistStreams is every artist’s go-to service for boosting their streams organically and ultimately, bringing the artists closer to their fans.

Why Playlist Activity Is More Important Than Playlist Reach

In 2013, a Spotify user by the name of Sean Parker added “Royals” by the then-unknown pop star Lorde into his playlist, titled “Hipster International”. With 814,000 followers on Hipster International, Forbes aptly dubbed it one of the most influential playlists many years ago. What followed was sensational; At sixteen years old, Lorde’s song was catapulted into success and even debuted on Spotify Viral Charts soon after. Her song “Royals” amassed hundreds of millions of streams, and her subsequent albums were equally as successful as this first song. Other large artists such as BØRNS and Halsey also share similar initial success stories, and many smaller artists are growing their listener base through Spotify day by day. It should come as no surprise then, the immense power that this app has in a music makers’ career. Users, labels, and artists are all taking advantage of this platform, and for good reason too. The reason for these artists’ success lies in engagement and activity with their content, not necessarily in the number of total streams. 

In a previous blog post, I discussed some of the differences between the different types of playlists that are on Spotify. These major playlist categories on Spotify include editorial, algorithmic, and listener, or user-generated playlists. Some emerging artists assume that getting placed on any of these playlists and gaining a large amount of streams immediately guarantees their success. Of course, streams can be a great metric to quantify reach and a powerful tool for introducing original music to the world. However, these streams carry little value if there is no organic user activity with the content, or if these streams are bot streams. Bot streams or other non-organic streams do not accurately represent how many users are truly engaged with the content. For additional insight on this difference, you can check out our previous blog post here


Playlist activity is defined not only by whether users stream music, but also when they favorite, save, add to their own personal playlists, follow the artist account, and more. Overall activity metrics tell Spotify that the song is generally liked by many and has great potential to reach more listeners around the world. It is clear that playlist activity is all-encompassing, while playlist reach simply identifies how many listens a song got. 

Obviously, both playlist reach and playlist activity are important aspects of improving an artists’ fanbase and following, but activity reigns supreme when designing a marketing campaign for a song. Chances of landing on large, influential playlists developed by Spotify’s editorial team or the algorithm itself are improved the more people engage with artist content, because Spotify tracks overall engagement only. The importance of organically increasing engagement cannot be understated. As an artist, you want listeners to enjoy and listen to your music, to the point where they follow your account, add the song to their personal playlists, and share with their connections. 

How to Develop Your Music Promotion Strategy

At PlaylistStreams, we recognize how important activity is for emerging artists, and also how difficult it can be to initially increase engagement with a song. While building a fanbase through engagement does take time, there are a few tactics that can greatly improve chances of success. Before releasing music, we recommend submitting songs through a Spotify for Artists account to the Spotify Editorial Team to be considered and added to their playlists. Creating high-quality, suitable content for each artists’ target audience is another important factor to success. A great method of increasing engagement is reaching out to user-generated playlists that match the vibe and genre of the song. PlaylistStreams draws on its large database and connections to playlist curators cross-platform to find the perfect playlists for your activity and stream goals. With time and commitment, your goals for organic engagement can definitely be achieved with PlaylistStreams campaigns.

Spotify Algorithmic Playlists: What are they?

Music streaming platform Spotify boasts 286 million monthly active users as of 2020, claiming 36% of the global streaming market. Yet, the app is able to create personalized recommendations of playlists, songs, and content for every one of these users who log on. 

How? The answer lies in the data.

Big data truly is the trend nowadays, and for good reason. Spotify leverages this big data through its well-developed algorithms, which are essentially a set of rules to be executed by a computer to solve a problem. Spotify’s algorithm learns from each time a user clicks on, saves, and listens to a song. It further monitors music history, skipped songs, past playlists, and even location to recommend music and save user data. Interestingly, the algorithm also looks at how long a user listens to a song. If the person listens for more than 30 seconds, Spotify will mark this song as a liked song that will be used for future song references. Spotify can therefore recommend songs based on previous music sessions, but can also add fresh songs that are likely to match a users preferences. While it may seem bizarre that this single app is capable of holding so much data, it is precisely the mechanism that sets the app apart from other music streaming services. 

There are three main algorithmic playlists that artists can be featured on: Discover Weekly, Release Radar, and Daily Mix. Discover Weekly contains songs that are custom tailored to the users listening history, as well as listening history of similar individuals. It is updated biweekly with new songs that Spotify’s algorithm predicts a user will enjoy. Release Radar contains new songs released by artists, and Daily Mix playlists are curated based on genre. Up to 6 Daily Mix playlists can show up on a user’s homepage based on different genres explored during the week. These playlists are all dynamic, changing with the songs and artists users explore each week. 

As an artist, the importance of having your content land on one of these algorithmic playlists cannot be understated. They reach a massive amount of targeted listeners who are very likely to listen to the song in full, save the song, and continue sharing it through their personal playlists and audience. The result is a large amount of high-quality streams that is likely to help developing artists reach more widespread fame in the heavily fragmented and dynamic music industry. For some artists, it can be a necessary step to getting their music noticed and becoming a full-time music creator. Though streams and monthly listeners do not necessarily equate long-term fans, more streams and listeners from real people increases scope of influence an artist can get. From there, the opportunities to get placed on editorial playlists or personal user-created playlists is boundless. 

The only way artists can ensure the highest chances of landing their music on these algorithmic playlists is through high user engagement and of course, a well-made and catchy song. The more users that engage with your music on Spotify, the more likely a song can be caught by the algorithm and gain a coveted spot on a Spotify playlist. Music creators can also increase overall engagement by having their song placed on a listener-curated playlist or editorial playlists, which accept music pitches through Spotify for Artists. PlaylistStreams in particular can draw on its vast resources and playlist database spanning various genres to help get artists’ songs placed on these listener-curated playlists, ensuring that the song will receive real streams from real Spotify users. With PlaylistStreams, artists are more likely to notice steady growth in monthly listeners and overall streams on Spotify and other music streaming platforms, meaning a higher chance of getting picked up by the Spotify algorithm. 

If you are a music creator with songs that possesses great potential, continuously promoting your current and previous releases with PlaylistStreams and platforms such as Spotify will allow your content to reach the widest audience possible. Being placed on a popular playlist and gaining a huge increase in streams should be celebrated, but the work does not stop there, as being an artist means constant work for personal growth. With music marketing services such as the campaign plans from PlaylistStreams, any artist can gain the amount of streams within their goal range in addition to loyal listeners cross-platform. 

The Ins and Outs of Music Distribution!

In the age of digital streaming, one of the most important decisions that an artist will make is choosing a music distribution service that can best promote their work. Gone are the times of everyone solely using vinyl records and cassette tapes: now, record labels and artists made the colossal change to use the intermediaries of digital music distribution services to push their music to audiences in every corner of the world.

Understanding Music Distribution Services

First things first: What is the purpose of a music distribution service? You can picture them as the middleman between you, the artist, and the major listening platforms in the world known as the Digital Service Providers (DSPs). These companies take care of the procedural and administrative work that needs to be done for your music; this extends to listening to your songs, selecting the genre that it will get the most exposure on, and negotiating with listening platforms. These online music streaming companies only take music releases that come to them through distribution services. Therefore, they are necessary to bridge the gap between an artist’s work and the audience. The question arises as to how some of the most popular distribution services function and this information will ultimately help you as an artist decide which service is best suited for you. When selecting, artists should be cognizant of fee structures, stored services, added services, and lastly, the reputation and experience of the platform. Once your song is upload via a distributor you will be ready to apply for a PlaylistStream campaign to build your fanbase. Let’s take a look at some of the nuances of the leading services that I recommend to help you make your decision.

Ditto Music: The All Rounder

Launched in 2005, Ditto Music is a distribution service that is open to all and has over 200 outlets. Upon registering with Ditto, the service helps promote your music to online platforms like Apple Music, YouTube, Spotify, VEVO, and many more. It not only pushes your music to stores around the world, but gives you the liberty to limit which regions you want to focus on spreading your music too. The service markets its clients both online/offline, and also through the PR deals it signs to further expand the audience base of artists. Additionally, Ditto Music covers your Airplay-Royalty Registration, which ensures that you receive the appropriate royalties for when your music is played on the radio. The distribution service also takes care of its artists’ copyrights and uses their digital fingerprinting to prevent potential copyright infringements. Yet another positive of Ditto Music is that it gives the artist complete autonomy in regards to the royalties and earnings. They do not charge any hidden costs and execute secure financial transactions. The distribution fee for an unlimited amount of songs is $19 and there is also a $19 annual fee per artist. Ditto does not take any portion of an artist’s earnings or royalties and provides transparency with the records of both of these components as well.

Some of the shortcomings of Ditto are that although it covers the digital distribution of your music, it does not perform physical distribution as well. Ditto also only does music promotion if its artists have purchased the specific packages for that service; a general registration alone does not provide its clients with the full breadth of their promotion services. Furthermore, although artists have the independence to alter their track order before uploading their music, this ability is gone after the release has been officially processed. Ditto is reported to have a poor user interface online and its customer service also needs improvement. Lastly, Ditto also only covers an artist’s original video content and will not help distribute videos that it may see as obstacles for new artists it may sign with.

Taking all of this into consideration, I recommend Ditto as a great music distribution service for both up and coming artists as well as experienced ones. Its diligence in taking care of all the work that needs to be done before the release of the song all the way until the actual release and beyond truly eases the journey for the artists. It helps project your music across the world while also maintaining transparency about your earnings and royalties. Though it has its fair share of weaknesses and limitations, I believe that Ditto should still be a top choice, especially for artists still getting a grasp of the music business.

EmuBands: For the Independent Artist

Based out of the UK, EmuBands is yet another premier music distribution service that is tailored for independent artists. The versatile EmuBands team consists of seasoned professionals from all fields of the music business. The company has worked with thousands of clients since its 2005 origins and thus their experience is not something you should worry about at all. Unlike Ditto Music, EmuBands has a stellar reputation with customer service and even goes as far as naming an Account Manager for every one of their artists so that they can receive all the guidance and help they need. Additionally, EmuBands takes transparency with its artists one step further by providing them with direct access to their respective sales data and market trends: all from their personal user account. Artists can download this data and examine it offline with tremendous ease. EmuBands also provides the free service of automatically registering your music on Shazam to ensure that anyone who is unfamiliar with your music can discover your work right away. They also give more power to the artists by giving them the ability to pick when they want their music to be pre-ordered or released. This is a functionality that many music distribution services fail to offer and separates EmuBands from its competitors. Lastly, the service also provides a royalty payout system with a great user interface as an artist can continually receive updates on their payments and other information. EmuBands lets you obtain your payments as quickly as you want while also eliminating minimum payment thresholds.

EmuBands has room for improvement; for instance, it currently has no admin publishing services. Furthermore, it also is quite expensive with its release fees which start at $42. Along with this price, there is no payment splitting functionality or YouTube content ID, both of which many other distribution services offer. Despite these few cons, I still believe EmuBands is a leading choice because of both all the benefits listed as well as its commitment to address its issues. EmuBands has shown a commitment to continual progress and it will not be long before these issues are also resolved. The higher price is well worth it because of the sheer amount of independence it gives the artists as well as services it provides at no additional fee. For a single plan of $42.50 with 1-2 tracks, you can get a lifetime of unparalleled support and services while also keeping 100% of your royalties. EmuBands is truly willing to go above and beyond to push their artists’ music to audiences.

Landr: Unparalleled Collaboration and Mastery Services

Lastly, Landr is another distribution service that I highly encourage to consider in your search. With just an annual fee, artists are able to upload an unlimited number of songs throughout the year. A unique feature of this service is that artists can make their work accessible to other artists, friends, and even producers to get the opportunity for feedback. With this feature, artists can get a sense of the critical reception of their music before releasing it and even improve their music with other musically savvy professionals. To the other end of this collaboration feature, artists can also access to free music samples from other producers to create their own versions of them with a unique spin. This type of free and legal transparency between samples is something quite amazing about Landr as several other services are still attempting to figure out how to do the same thing. The user interface is engaging and facile to use because they have a free app that artists can download on their laptops. Landr also established Landr Academy; a portion of their services dedicated to providing their clients with tips on how to maximize their promotion and collaboration potentials. Finally, Landr also helps register you with other services and even gives you the ability to link your account with your SoundCloud account at no further costs.

Like all music distribution services, Landr also has areas in which it can use a bit more work. It also does not provide a publishing administration and can be a platform that requires some time to get used to handling. The pricing can be confusing as well because it is difficult to see what the differences are between the packages and if some are truly worth the greater price than the others. The three primary plans are the basic plan ($48 yearly), advanced plan ($108 yearly), and pro plan ($299 yearly). There is always a push for its clients to spend more money to also pay for the mastering services which the advanced and pro plans provide. Finally, if an artist was to cancel their subscription then all of their releases would be frozen. Despite these cons, Landr is both a reputable and amazing music distribution serivce. Landr is a platform that takes no commission from you, lets you maintain all your earnings, and also provides complementary educational content and AI mastering tools for its artists to sound like true professionals. This type of genuine care for the quality of their clients work is hard to find in the music distribution service industry.

Concluding Thoughts

Whether you pick one of these three services or any of the countless others, remember that this is ultimately your decision. As an artist, you should be asking yourself: which service makes me feel most comfortable and also has my best interests at heart? The answer to these questions will vary for each artist, but just remember how much easier music distribution services can make your journey in delivering your music from your room to the ears of people around the world. Keeping all these factors in mind, will make the decision of selecting a service all the simpler.

Once you’ve picked your distributor and you have your music listed in the DSPs, you can then promote your music via PlaylistStreams to maximize your listeners, build your fan base and get your career rolling!

How do I get my song on Spotify/Apple Music/ Tidal etc.?

We get asked by a numerous amount of people how do they get their music on Spotify, Apple Music, Tidal, etc. Digital distribution is what you would need. Distributors are the ones who get your music on all the Digital Service Providers (Spotify, Apple, etc.) libraries. Some companies whom you can sign up for distribution are Tunecore, AWAL, DITTO, Distro Kid, United Masters etc. Each one of them are different and you should weigh the pros and cons of each company.

We found a great and very informative article comparing these distribution companies. The article covers everything from what distribution companies do, how to work with a company, how to get a distribution deal, the fee structure and services.

In addition, it also has a chart comparing each distributor side by side. When deciding on a distributor make sure you work with a company who best fits your goals as an artist. For detailed information please read the article by the music distribution gurus.

Once you have your song upload to a distributor, you then can send us a link to your music so that we can get them on Playlist.

How do I invite a team member to my Artist for Spotify?

Hey! We have been getting a few inquires about adding new team members to your Artist for Spotify accounts, so we decided to share that information with you all here.

Spotify’s Artist for Spotify provides artists and their teams with audience stats and tools for promoting their music and managing their profile on Spotify. You also become a verified artist, so your profile on Spotify gets a blue verification check mark.

Here is a quick guide as to how to add a new member to your team:

If you have Admin access to a profile in Spotify for Artists, you can invite as many team members as you like. Bandmates, managers, and other trusted team members can all get involved.

  1. Log in to the Spotify for Artists web page.
  2. Open the side menu by clicking the three dots in the top-left.
  3. Click Manage team.
  4. Click INVITE in the top-right.
    • To invite 1 team member, add their name, business email address, role, company, and choose their access level.
    • To invite multiple team members at once, click BULK INVITE in the top-right and follow the steps on the next page.
  5. Click SEND INVITE.
  6. We’ll send them an email with a few steps to follow, then they’re in!

Note: It’s not possible to add team members on the Spotify for Artists mobile app.

If you have any additional questions please feel free to email us or you can check it out on Spotify.

How to claim your Spotify for artist page

Step 1

Got to https://artists.spotify.com/ and click “Continue” to claim your artist profile.

Step 2

Search for your artist name and click on it once it appears in the search field

Step 3

Log into Spotify using your username and password

Step 4

Confirm the profile is yours and click “Yes, Claim It”

Top 10 Spotify Playlist.

There is something magical about falling in love with a new artist on a playlist. And if you find one artist you like, there will likely be several more on the same playlist. Navigating the vast world of music discovery on streaming services is daunting, but Spotify has helped the curious listener find their way to musical paradise. For new artist, Playlist are certainly one of the benefits of Spotify’s service and a way to major growth! According to our friends at Complex, here’s the Top 10 Playlist right now:

  1. Best New Music
  2. Most Necessary
  3. Anti-Pop
  4. If It Wasn’t For Gucci
  5. Lush Lofi
  6. Fresh Finds
  7. New Music Friday
  8. Free Form
  9. Bedroom Pop
  10. RapCaviar