Posts Tagged ‘Curators’

Bot Streams vs. Organic Streams: Why Earning Real Streams is a Winning Formula

With how prevalent digital streaming platforms are in the music industry today, there is no question that streams are a crucial component and determinant of an artist’s success. Consequently, the market has become infatuated with services that give artists the opportunity to buy streams on platforms such as Spotify, Apple Music, TIDAL, and much more. These companies claim that if an artist was to pay them a small sum for the use of their services, they will push these artists to new heights and audiences on digital streaming platforms. Though this may seem appealing at first glance, a more thorough investigation will uncover that often times these companies will provide the artists with artificial bot streams: those that do not come from fans or at times, even people. This is a severe problem for artists attempting to grow their fanbase and reflects badly on the artist even if this was happening without their knowledge. For these reasons, it is important to avoid the scams and instead, use authentic playlist builder services like PlaylistStreams.com to organically boost your streams and truly grow your audience.

How Do Organic Streams and Bot Streams Differ?

Legitimate, organic growth is observed when real fans listen to an artist’s tracks and discover their music through the exposure it gained from the artist’s work with marketing, playlist curators, and public relations. In contrast, bot streams are those accumulated by companies through fake fans or computer programs. On top of the fake users streaming their client’s tracks, these scams often do the bare minimum by streaming the tracks for solely 31 seconds on Spotify since the platform only counts streams after 30 seconds.

These types of corrupt practices have caught the attention of digital streaming platforms particularly because of bizarre stream totals on one day that are much higher than other days and streams only originating from one specific location. Once they have flagged the artists engaging in these fraudulent practices, Spotify sometimes prevents releases of their music and even blacklists the profiles. Therefore, it is ever so important for artists to do their research because they might unintentionally engage with such a fraudulent playlist builder and suffer these consequences which would hamper their musical careers. Though it may seem beneficial to boost your streams in the short-run in this manner, the truth is that getting streams simply for passing the 30-second stream mark is not helpful to an artist’s overarching career as it prevents authentic fanbase growth. Artists must understand what constitutes a lawful business, such as paying a marketing or PR team to place you in touch with playlist curators, and what is considered theft, such as paying for pseudo streams.

Besides the individual harms of the potential of being blacklisted on platforms and losing a chance to develop genuine growth of fans, bot streams take away a portion of the monetary pie from the entire community of musicians. Upon purchasing pseudo streams from an inauthentic playlist builder service, you are taking away royalties from artists who have promoted their music the genuine way with organic streams. Spotify distributes royalties among artists by taking the global amount of revenue from monthly subscriptions and dividing it by the total amount of streams and then multiplies this value by each artist’s streams. Hence, increasing the quantity of pseudo streams will result in a cut of the revenue that other artists with organic streams will get.

Identifying The Legitimate Services

It is quite difficult to tell which services are genuine and which are mere “click farms.” Each of them advertises their services in similar fashion and guarantee boosts in streams and popularity in order to attract you to use their business. The key to distinguishing the two is paying attention to the nuances of their advertisements, prices, promised results, and campaign packages. Most importantly, trust your gut: if it seems like it is too good to be true, chances are that will be the case.

At times, the graphics and presentation of a company’s website alone will be enough to surmise if the service is inauthentic. Furthermore, if you see lofty claims about how one of their artist’s popularity multiplied by a few hundred percents with just one small payment, you can also begin to suspect something is off. Do your due diligence through a simple Google search and see if the popularity that they claim their artist has now gained through their service is also reflected on any websites or businesses that are not theirs. If the answer is no, you can safely assume that the service is using pseudo streams because popularity to the extent they claim should be complemented with artist interviews, concert dates, and much more.

PlaylistStreams: Premier Playlist Builder and Organic Growth

PlaylistStreams has dedicated itself for the past few years to help artists attain authentic support and elevate their careers through organically integrating them into playlists across various streaming platforms. The company ensures that its clients avoid the dangers of bot streams and inactive playlists with the use of trusted research and a result-oriented approach when discovering playlists. The Century City, California based PlaylistStreams has a database of thousands of playlists and helps its clients secure placements on those best suited for their music and goals for exposure.

A plethora of artists have partnered with PlaylistStreams and benefitted tremendously from the organic growth the company provided them with. For instance, after being placed on 25 specific playlists by PlaylistStreams, the rapper Young Pooda saw his music and audience organically grow to the point where he saw his music added to over 1,100 playlists. This growth was not just limited to Spotify, as the organic growth also resulted in exposure on other services like TIDAL, Apple Music, and Amazon Music. The company even helped Torey Lanez increase his placements on Spotify playlists during his tenure at Interscope Records.

What separates PlaylistStreams from other companies in the field is its deliberateness and authenticity. Not only are the playlists which their artists’ songs are being added to real, but the company also coordinates these placements after a thorough overview of which playlists would be most beneficial for exposure given the artist’s style and current stage of career. PlaylistStreams is every artist’s go-to service for boosting their streams organically and ultimately, bringing the artists closer to their fans.

Why Playlist Activity Is More Important Than Playlist Reach

In 2013, a Spotify user by the name of Sean Parker added “Royals” by the then-unknown pop star Lorde into his playlist, titled “Hipster International”. With 814,000 followers on Hipster International, Forbes aptly dubbed it one of the most influential playlists many years ago. What followed was sensational; At sixteen years old, Lorde’s song was catapulted into success and even debuted on Spotify Viral Charts soon after. Her song “Royals” amassed hundreds of millions of streams, and her subsequent albums were equally as successful as this first song. Other large artists such as BØRNS and Halsey also share similar initial success stories, and many smaller artists are growing their listener base through Spotify day by day. It should come as no surprise then, the immense power that this app has in a music makers’ career. Users, labels, and artists are all taking advantage of this platform, and for good reason too. The reason for these artists’ success lies in engagement and activity with their content, not necessarily in the number of total streams. 

In a previous blog post, I discussed some of the differences between the different types of playlists that are on Spotify. These major playlist categories on Spotify include editorial, algorithmic, and listener, or user-generated playlists. Some emerging artists assume that getting placed on any of these playlists and gaining a large amount of streams immediately guarantees their success. Of course, streams can be a great metric to quantify reach and a powerful tool for introducing original music to the world. However, these streams carry little value if there is no organic user activity with the content, or if these streams are bot streams. Bot streams or other non-organic streams do not accurately represent how many users are truly engaged with the content. For additional insight on this difference, you can check out our previous blog post here


Playlist activity is defined not only by whether users stream music, but also when they favorite, save, add to their own personal playlists, follow the artist account, and more. Overall activity metrics tell Spotify that the song is generally liked by many and has great potential to reach more listeners around the world. It is clear that playlist activity is all-encompassing, while playlist reach simply identifies how many listens a song got. 

Obviously, both playlist reach and playlist activity are important aspects of improving an artists’ fanbase and following, but activity reigns supreme when designing a marketing campaign for a song. Chances of landing on large, influential playlists developed by Spotify’s editorial team or the algorithm itself are improved the more people engage with artist content, because Spotify tracks overall engagement only. The importance of organically increasing engagement cannot be understated. As an artist, you want listeners to enjoy and listen to your music, to the point where they follow your account, add the song to their personal playlists, and share with their connections. 

How to Develop Your Music Promotion Strategy

At PlaylistStreams, we recognize how important activity is for emerging artists, and also how difficult it can be to initially increase engagement with a song. While building a fanbase through engagement does take time, there are a few tactics that can greatly improve chances of success. Before releasing music, we recommend submitting songs through a Spotify for Artists account to the Spotify Editorial Team to be considered and added to their playlists. Creating high-quality, suitable content for each artists’ target audience is another important factor to success. A great method of increasing engagement is reaching out to user-generated playlists that match the vibe and genre of the song. PlaylistStreams draws on its large database and connections to playlist curators cross-platform to find the perfect playlists for your activity and stream goals. With time and commitment, your goals for organic engagement can definitely be achieved with PlaylistStreams campaigns.

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