The holiday season is a special time for millions of Spotify listeners – and a great opportunity for indie artists to gain new fans! Christmas songs accounted for more than 5% of all Spotify streams from Thanksgiving through Christmas Eve 2017, and received 22% of all streams on Christmas Day. With the right Spotify marketing strategy, musicians can tap into fresh audiences and find new reasons to celebrate at the end of December.
3 Spotify Marketing Tips For The Holiday Season
Record Holiday Cover Songs
Most artists fall into one of two camps: musicians who perform original music, and musicians who perform cover songs. But those rules go out the window during the holidays, and Spotify users love listening to modern interpretations of their favorite seasonal classics. That allows indie artists to record cover songs for a fraction of the cost that it takes to write and produce new music. There are dozens of holiday songs that are in the public domain (and free to record) that you can use as part of your Spotify marketing strategy; if you have your heart set on a song that is still under copyright, you can use a website like Easy Song Licensing to get the right to record it under your own name.
Release Your Own Holiday Music
If you don’t want to record a cover of someone else’s song, you can always release your own holiday music! Don’t forget to plan ahead – the process of composing, recording, and marketing an original song can take months, and if you want to take advantage of Spotify marketing, your release needs to be playlist-ready before the holiday season swings into high gear.One of the added benefits of recording your own music is that you can put your own spin on the most wonderful time of the year. This would be a great opportunity to reflect on the highs and lows of the last twelve months, to honor unconventional heroes and holidays, or to express your excitement for the year ahead.
Get On A Holiday Music Playlist
The best way for indie artists to get more streams, gain more followers, and get discovered is to form relationships with Spotify playlist curators. This becomes even more important during the holidays – no one is going to listen to your rendition of “Deck The Halls” if they aren’t exposed to it on one of Spotify’s holiday music playlists. Playlist Streams makes it easy for you to promote your seasonal music online. We’ve built lasting relationships with playlist curators, giving indie artists the opportunity to build a loyal fanbase and get discovered through Spotify marketing. You don’t have to wait for the holiday season to get started – fill out our online application today!
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