Per Songtradr’s “Happy Hour’ livestream event, Touring’s Out. Now What?, CXO Victoria Wiltshire welcomed on two musicians to share their story on how they are navigating today’s world with live concerts being cancelled. The 60 minute session featured insight on cancelled concerts and the music industry’s plans moving forward. More on how Covid-19 will change the music business here.
The first guest she brings on is Lachy Doley, who has previously toured with Glenn Hughes and Joe Bonamassa, and has also released 7 albums with his own band, the Lachy Doley Group. Joining Doley, was Grecco Burrato, who has worked alongside many acclaimed artists such as P!nk, Shakira, and Sergio Mendes. Live shows being canceled have closely effected the careers of Doley and Burrato and they were happy to share their tips on navigating the new normal.
Pick Up Unfinished Projects and Explore New Earning Opportunities
With tours and concerts cancelled, every artist is looking for a new pivot and has been given the opportunity to develop new goals for their project. Both Burrato and Doley embraced this time to revisit old projects as well as embracing the new world of live streaming events. Now is the time to get in the studio and emerge yourself in production.
Another opportunity that has emerged is offering lessons. This was a pivot that Doley explored, as he had never done something like that before. This endeavor has proven to be profitable and a beneficial way to continue to make a living due to live concerts being cancelled.
Take Small Steps to Monetize Already Complete Projects
Both have taken small steps to monetize. According to Doley, “You can actually get these tiny little bits of money – they’re not much, but they’re consistent. And basically, the more that you do, then the more of those little bits are gonna add up. And eventually, maybe over another five years, those little bits may actually be enough to keep you afloat if for some reason you can’t do gigs or you choose not to do gigs.”
Another venture in relation to monetizing is getting your music on Spotify Playlists. Working with a music marketing company can be extremely beneficial, whether you are looking to promote your existing catalogue, or push a new release. At Playlist Streams we offer services to promote real streams, and real results. Using our network of established curators, we guarantee organic streams and work closely with you to achieve your music goals, no matter what size your project is. Read more about why you should be using a music marketing agency here!
Stay Active and Maintain a Positive Outlook
Creating a strong routine and setting goals for yourself are a crucial step in having a successful and positive career, this goes without saying and also applies to everyday life.
Buratto noted he never likes to be “still” in his career. Constantly having something to be working on or towards in the producing and recording realm is how he stays on top. Consistency is key to stay successful and productive at all times. Keeping busy puts you in a “good headspace” Buratto notes, even though this may be more challenging due to live concerts being cancelled.
Cultivate a Strong Digital Presence
Doley noted that he has moved to create a strong social media presence for himself, and his interactions as well as a streaming plays have proven this was a beneficial move.
Especially in times of lockdowns and stay at home orders, social media is your one and only link to interacting with fans at the moment. Creating a persona online and forming strong relationships with fans is extremely crucial.
“But really making that a huge focus and getting committed to, you know, whether it’s doing livestreams every week or just putting new material up on the streaming sites consistently. I’m almost starting to think of Spotify as just another news stream in a way,” stated Doley. “I think the more you put out there, the more people are gonna come and hopefully enjoy what you do. But you just have to be consistent and try and be as creative as you can.”