Archive for the ‘Music Promotion’ Category

Collaboration with Peers and Other Musicians/Creatives on Social Media to Identify and Build Your Core Fans

As a musician or creative, you know that building a strong fan base is essential to your success. But how do you go about doing that? One of the best ways is to collaborate with other musicians and creatives on social media.

How Collaboration Can Help You Identify and Build Your Core Fans

Collaboration can help you identify and build your core fans in a number of ways:

  • It can help you reach a wider audience. When you collaborate with other musicians and creatives, you can tap into their existing fan bases. This can help you reach a wider audience and expose your music to more people.

For example, let’s say you’re a singer-songwriter who collaborates with a popular DJ. When you release a song together, you’ll be able to reach the DJ’s fans, who may not have heard of you before. This can help you expand your reach and get your music heard by more people.

  • It can help you build relationships with other musicians and creatives. When you collaborate with others, you get to know them better and build relationships with them. These relationships can be invaluable in the music industry.

For example, let’s say you’re a producer who collaborates with a few different singers. As you work with these singers, you’ll get to know their music taste, their style, and their goals. This can help you better understand what kind of music they’re looking for and how you can help them achieve their goals.

  • It can help you learn new things. When you collaborate with others, you get exposed to new ideas and techniques. This can help you improve your own music and creative skills.

For example, let’s say you’re a rapper who collaborates with a producer who specializes in electronic music. The producer may introduce you to new sound effects and techniques that you can use in your own music. This can help you expand your sound and create more innovative music.

  • It can help you stay motivated. Collaborating with others can be a lot of fun and can help you stay motivated to create music and art.

For example, let’s say you’re a songwriter who’s feeling stuck in a creative rut. Collaborating with a friend or bandmate can help you get out of your comfort zone and try new things. This can help you break through the creative block and start writing new music again.

How to Use Social Media to Promote Your Collaborations

Once you’ve found some musicians and creatives to collaborate with, you can start using social media to promote your collaborations. Here are a few ways to do this:

  • Post about your collaborations on your social media channels. Let your fans know about the collaborations you’re working on and why they should be excited about them.

For example, you can post a photo of yourself and the other musicians involved in the collaboration, or you can share a link to the song or album you’ve released together.

  • Tag the other musicians and creatives involved in your collaborations. This will help them get exposure for their work and encourage their fans to check out your music.

For example, you can tag the other musicians in your posts, or you can add their social media handles to your bio.

  • Use relevant hashtags. When you post about your collaborations, use relevant hashtags so that people who are interested in that kind of music can find it.

For example, if you’re a rapper who collaborates with a pop singer, you could use hashtags like #rap #pop #collaboration #music.

  • Run contests and giveaways. You can run contests and giveaways to promote your collaborations and encourage people to check out your music.

For example, you could offer a free download of your song to anyone who follows you and tags a friend in your post.


By collaborating with other musicians and creatives on social media, you can reach a wider audience, build relationships, learn new things, and stay motivated. These are all essential ingredients for building a strong fan base.

In addition to the tips mentioned above, here are a few other things to keep in mind when collaborating with peers and other musicians/creatives via social media:

  • Be respectful of each other’s time and creative vision.
  • Be clear about your expectations and goals for the collaboration.
  • Be willing to compromise and be flexible.

The Future of Music: How Streaming Services Are Changing Everything

How Streaming Services Are Changing the Music Industry

The music industry has been through a lot of changes in the past few decades, but none have been as significant as the rise of streaming services. Streaming services have made it easier than ever for people to listen to music, and they have also had a major impact on the way that music is created, distributed, and consumed.

The Impact of Streaming Services on Artists

One of the biggest impacts of streaming services has been on artists. In the past, artists made most of their money from album sales and touring. However, streaming services pay artists much less per stream than album sales or ticket sales. This has led to a decline in income for many artists, especially those who are not as well-known.

For example, a study by the music industry trade group RIAA found that the average artist earned just $0.0038 per stream in 2020. This means that an artist would need to be streamed over 26,000 times in order to earn just $1.

In addition, streaming services have made it easier for people to listen to music for free. This has made it more difficult for artists to make a living from their music. As a result, many artists have had to find other ways to make money, such as touring, selling merchandise, or licensing their music for use in commercials or films.

For example, the band Metallica has said that they make more money from touring than they do from streaming. And the singer Taylor Swift has said that she has stopped releasing her music to streaming services in order to protect her copyright and to ensure that she is paid fairly for her work.

The Impact of Streaming Services on Labels

The music labels have also been impacted by the rise of streaming services. In the past, labels made most of their money from album sales. However, streaming services have reduced the amount of money that labels make from album sales. This has led to a decline in profits for many labels.

For example, the music label Sony Music Entertainment reported a decline in profits of 17% in 2020. And the music label Universal Music Group reported a decline in profits of 12% in 2020.

In addition, streaming services have made it easier for independent artists to get their music heard. This has led to a decline in the power of the major labels. As a result, many labels have had to find new ways to make money, such as investing in streaming services or signing deals with independent artists.

For example, the independent record label Sub Pop has said that they have been able to grow their business by signing deals with streaming services. And the independent artist Billie Eilish has said that she was able to get her music heard by signing a deal with the independent label Darkroom.

The Impact of Streaming Services on Fans

Streaming services have also had a major impact on fans. In the past, fans had to buy albums or singles in order to listen to music. However, streaming services allow fans to listen to music for free or for a low monthly subscription fee. This has made it easier for fans to discover new music and to listen to their favorite music whenever they want.

For example, the streaming service Spotify has over 400 million active users. And the streaming service Apple Music has over 60 million active users.

In addition, streaming services have made it easier for fans to connect with artists. Fans can now follow artists on social media, watch live streams, and even attend virtual concerts. This has created a more personal connection between fans and artists.

For example, the singer Ariana Grande has said that she loves using social media to connect with her fans. And the band BTS has said that they love using live streams to interact with their fans.

The Future of the Music Industry

The music industry is still in the midst of a major transformation, and it is not yet clear what the future holds. However, it is clear that streaming services will continue to play a major role in the music industry for years to come.

As streaming services continue to grow in popularity, it is likely that the way that music is created, distributed, and consumed will continue to change. It is also likely that the music industry will become more decentralized, with more power shifting to independent artists and fans.

Only time will tell what the future holds for the music industry, but one thing is for sure: streaming services are here to stay.

Navigating the Music Industry: How to Network and Connect with Industry Professionals

The music industry is a dynamic and competitive field, and establishing meaningful connections with industry professionals can significantly impact your success as a musician or music professional. In an age where networking has become an essential skill for career advancement, it’s crucial to understand how to navigate the music industry’s intricate web of relationships. In this blog post, we will explore effective strategies for networking and connecting with industry professionals, drawing insights from the books “Taking the Work Out of Networking: Your Guide to Making and Keeping Great Connections” by Karen Wickre, “The Music Business Advice Book: 150 Immediately Useful Tips From The Pros” by Bobby Owsinski, and “Your Invisible Network: How to Create, Maintain, and Leverage the Relationships That Will Transform Your Career” by Michael Urtuzuástegui Melcher.

Building Genuine Relationships: The Foundation of Networking

According to Karen Wickre’s book, “Taking the Work Out of Networking,” the foundation of successful networking lies in building genuine relationships. Networking is not just about exchanging business cards and attending events; it’s about connecting with others on a personal level. Focus on establishing meaningful connections based on shared interests and common goals. Take the time to get to know people and show a genuine interest in their work. By building authentic relationships, you create a solid network of professionals who can support and uplift you throughout your career.

Leveraging Online Platforms: Expanding Your Digital Presence

In today’s digital age, online platforms have become powerful tools for networking. Bobby Owsinski’s “The Music Business Advice Book” emphasizes the importance of leveraging platforms like LinkedIn, SoundCloud, and social media to connect with industry professionals. These platforms offer a space to showcase your work, engage in conversations, and seek opportunities to collaborate with others. Actively participate in relevant online communities, contribute valuable insights, and establish your presence as a knowledgeable and passionate individual. Online networking allows you to connect with professionals globally and opens doors to potential collaborations and partnerships.

Attending Music Industry Events: Making Face-to-Face Connections

While online networking is valuable, face-to-face interactions remain invaluable. Michael Urtuzuástegui Melcher’s “Your Invisible Network” emphasizes the importance of attending music industry events to establish personal connections. Music industry conferences, festivals, and showcases offer excellent networking opportunities. Research and identify relevant events in your area or within your genre. Plan your attendance strategically, focusing on events that align with your goals and interests. Use these opportunities to meet industry professionals, exchange ideas, and explore potential collaborations. Remember to bring business cards, be confident, and make a memorable impression.

Joining Professional Organizations: Networking Within Communities

Being part of professional organizations related to the music industry can provide valuable networking opportunities. Look for organizations such as the Recording Academy, the Music Business Association, or local musician unions. These organizations often host events, workshops, and networking sessions designed to connect professionals and foster collaborations. By joining these organizations, you gain access to a community of like-minded individuals who share your passion for music. Attend meetings, engage in discussions, and contribute your expertise to build relationships within these communities.

Fostering Mutually Beneficial Relationships: Collaboration and Support

Networking should be a two-way street. When connecting with industry professionals, aim to build relationships that are mutually beneficial. Offer your skills, knowledge, or resources to others while also seeking guidance, advice, or support in return. By approaching networking as a give-and-take process, you can establish stronger and more lasting connections. Collaborate on projects, share opportunities, and promote each other’s work. When both parties benefit from the relationship, it becomes a win-win situation, creating a network of professionals who actively support and uplift one another.

Follow-Up and Stay in Touch: Nurturing Connections

Once you’ve made initial connections, it’s essential to follow up and stay in touch. Sending a personalized follow-up email or message after meeting someone helps express your gratitude and reiterate your interest in collaborating or staying connected. Regularly engage with your network through social media, attending industry events, or even setting up informal meetings over coffee to maintain relationships. Actively support and promote the work of your connections, and they are more likely to reciprocate the support.

In conclusion, networking is a vital aspect of navigating the music industry successfully. By applying the strategies outlined in these books, you can build genuine relationships, leverage online platforms, attend industry events, join professional organizations, foster mutually beneficial connections, and stay in touch with industry professionals. Remember, networking takes time and effort, so be patient and persistent in your pursuit of meaningful connections.

To further enhance your networking efforts, consider utilizing playlist promotion services like Playlist Streams. These services can help you reach a wider audience, gain exposure, and potentially connect with industry professionals who curate influential playlists. By combining your networking skills with playlist promotion services, you can maximize your chances of success in the competitive music industry.

Remember, the key to networking success lies in being genuine, proactive, and building mutually beneficial relationships. So go out there, make connections, and seize the opportunities that the music industry has to offer.

How to Tour Like a Pro: Tips and Tricks for Surviving Life on the Road

Touring can be an exhilarating and rewarding experience for musicians and performers, but it also comes with its fair share of challenges. From organizing logistics to managing the technical aspects of live shows, touring requires careful planning and execution. In this blog post, we will explore valuable insights from experts in the music industry, citing the following books: “This Business of Concert Promotion and Touring: A Practical Guide to Creating, Selling, Organizing, and Staging Concerts” by Ray D. Waddell, “Production Management in Live Music: Managing the Technical Side of Touring in Today’s Music Industry” by Matt Doherty, and “Touring and Mental Health: The Music Industry Manual” by Tamsin Embleton. By following the tips and tricks outlined in these resources, you can navigate the challenges of touring like a pro.

Planning and organization are paramount to a successful tour. Ray D. Waddell’s book, “This Business of Concert Promotion and Touring,” emphasizes the importance of thorough planning in the touring process. Begin by creating a detailed itinerary that includes travel arrangements, accommodation, venue details, and performance schedules. It’s crucial to give yourself ample time to prepare for each show and consider potential contingencies, such as equipment malfunctions or unexpected delays. By meticulously planning your tour, you can minimize potential roadblocks and ensure a smooth journey from one venue to another.

The technical side of touring is another crucial aspect to consider. Matt Doherty’s book, “Production Management in Live Music,” sheds light on the equipment, sound systems, lighting, and stage setup required for a successful performance. It is essential to understand how to effectively communicate your technical requirements to the venue staff and ensure that the equipment meets your needs. Employing an experienced production manager who can oversee all technical aspects of the tour can be invaluable. They can work closely with the venue staff to ensure that everything is set up correctly and troubleshoot any issues that may arise during the show.

While touring can be an exciting and fulfilling experience, it can also take a toll on your mental health. Tamsin Embleton’s book, “Touring and Mental Health: The Music Industry Manual,” highlights the importance of prioritizing mental well-being while on the road. Constant traveling, performing, and being away from loved ones can lead to feelings of loneliness, stress, and exhaustion. It’s essential to create a self-care routine that includes exercise, healthy eating, quality sleep, and time for relaxation. Incorporating mindfulness techniques, such as meditation or journaling, can also help manage stress and maintain a positive mindset. Additionally, maintaining open communication with your team members and seeking support when needed can make a significant difference in your mental well-being.

Engaging with your audience is a crucial aspect of touring. Social media platforms provide a powerful tool for staying connected with your fans throughout the tour. Utilize these platforms to share behind-the-scenes glimpses, live performance videos, and interact with your fans through Q&A sessions or giveaways. By maintaining an active online presence, you can keep your audience engaged and excited about your tour. Additionally, take advantage of the opportunity to promote upcoming shows, merchandise sales, and other events related to your music career.

Touring can be an expensive endeavor, so it’s crucial to manage your finances wisely. Budget carefully for transportation, accommodation, meals, and other necessary expenses. Consider partnering with sponsors or brands that align with your music to help offset costs. Developing a clear understanding of your income and expenses and keeping meticulous records will enable you to stay within your budget and plan for future tours effectively. By managing your finances wisely, you can ensure the sustainability of your touring career.

In conclusion, touring like a pro requires meticulous planning, attention to detail, and a focus on both physical and mental well-being. By following the advice presented in “This Business of Concert Promotion and Touring” by Ray D. Waddell, “Production Management in Live Music” by Matt Doherty, and “Touring and Mental Health: The Music Industry Manual” by Tamsin Embleton, you can navigate the challenges of life on the road successfully. Remember to prioritize your mental health, engage with your audience, and manage your finances wisely. To simplify your music promotion efforts during your tour, consider utilizing services like Playlist Streams to boost your online presence and reach a wider audience. Happy touring!

How to Build a Fanbase: Creating a Strong and Loyal Following

Building a strong and loyal fanbase is essential for musicians looking to succeed in the modern music industry. In an era of fierce competition and easy access to music, artists must employ strategic approaches to stand out and connect with their target audience. This blog post will delve into three influential books on the subject: “How To Make It in the New Music Business: Practical Tips on Building a Loyal Following and Making a Living as a Musician” by Ari Herstand, “Get More Fans: The DIY Guide to the New Music Business” by Jesse Cannon and Todd Thomas, and “Six-Figure Musician – How to Sell More Music, Get More People to Your Shows, and Make More Money in the Music Business” by David Hooper. By understanding the principles outlined in these books, musicians can effectively build a dedicated fanbase and thrive in the competitive music landscape.

Establishing a Strong Brand Identity:

A crucial aspect of building a fanbase is developing a unique and authentic brand identity. According to Ari Herstand, artists must define their unique selling proposition (USP) and consistently convey their brand message across different platforms. This involves honing in on your artistic vision, identifying your target audience, and aligning your image, sound, and values with the desired fanbase. By establishing a clear and compelling brand identity, musicians can differentiate themselves from the competition and attract like-minded fans who resonate with their art.

Utilizing Social Media and Online Platforms:

In “Get More Fans,” Jesse Cannon and Todd Thomas emphasize the power of social media and online platforms in expanding an artist’s reach. It is vital for musicians to engage with their audience on platforms such as Facebook, Twitter, Instagram, and YouTube. Regularly posting captivating content, sharing behind-the-scenes glimpses, and interacting with fans can foster a sense of community and strengthen the bond between artists and their followers. By utilizing these platforms effectively, artists can leverage the potential for viral sharing and organic growth, reaching a broader audience and cultivating a loyal fanbase.

Building a Personal Connection:

David Hooper’s “Six-Figure Musician” stresses the significance of establishing a personal connection with fans. Going beyond the digital realm, musicians should strive to engage with their audience on a deeper level through live performances, meet-and-greets, and exclusive fan experiences. By making themselves accessible and showing genuine appreciation for their supporters, artists can forge meaningful connections that foster loyalty. When fans feel a personal connection with an artist, they are more likely to become enthusiastic advocates, spreading the word about their music and driving further engagement.

Leveraging Collaborations and Networking:

In an industry that thrives on collaboration, networking is a powerful tool for expanding a fanbase. Connecting with other musicians, industry professionals, and influencers can lead to mutually beneficial partnerships, joint performances, and cross-promotion. Building relationships and leveraging existing networks can expose artists’ music to new audiences and help grow their fanbase organically. By tapping into the collective reach and influence of their peers, musicians can expand their fanbase more effectively and increase their chances of success.

Harnessing the Power of Data and Analytics:

Understanding the audience and their preferences is crucial for effective fanbase building. Ari Herstand emphasizes the importance of utilizing data and analytics tools to gain insights into demographics, listening habits, and engagement patterns. This information can guide marketing strategies, content creation, and tour planning, allowing artists to tailor their efforts to meet their fans’ expectations and interests. By leveraging data and analytics, musicians can make informed decisions and optimize their fanbase-building efforts.

Building a strong and loyal fanbase is an ongoing process that requires dedication, authenticity, and strategic planning. By implementing the principles discussed in the books “How To Make It in the New Music Business,” “Get More Fans,” and “Six-Figure Musician,” musicians can cultivate a dedicated following that will support their journey and contribute to their long-term success in the music industry.

To further enhance fanbase-building efforts, consider leveraging the power of playlist promotion services like Playlist Streams. With its targeted promotion and industry connections, Playlist Streams can help artists reach a wider audience, increase their streams, and grow their fanbase. Visit to explore the available options and supercharge your music career.

Remember, building a fanbase takes time and persistence, but by implementing these strategies and staying true to your artistic vision, you can cultivate a strong and loyal following that will support you on your musical journey.

The Business of Music: Understanding Contracts, Royalties, and Revenue Streams

In the dynamic and ever-evolving world of music, understanding the intricacies of contracts, royalties, and revenue streams is essential for aspiring musicians and industry professionals alike. These elements form the backbone of the music business, shaping the financial landscape and determining the success of artists and their ventures. In this blog post, we will delve into the fascinating realm of the music business, exploring the key concepts behind contracts, royalties, and revenue streams. Drawing insights from authoritative sources such as “Run Your Music Business” by Audrey K. Chisholm Esq, “Indie Artist Guide” by The Industry Unveiled, and “Music Business Essentials” by Kevin Craig, we will shed light on the vital aspects that shape the modern music industry.

Contracts: The Foundation of Music Business
Contracts serve as the bedrock upon which the music industry operates, ensuring that all parties involved are protected and fairly compensated. Audrey K. Chisholm Esq, in her book “Run Your Music Business,” provides valuable guidance on the intricacies of contract negotiation, emphasizing the importance of understanding the terms and conditions. Whether it’s a recording contract, publishing agreement, or licensing deal, artists need to be well-versed in the legal language and clauses that govern their rights and obligations. By carefully reviewing contracts, artists can safeguard their creative output, ensure proper compensation, and avoid potential pitfalls.

Royalties: Unlocking Income Streams
Royalties are the lifeblood of musicians, enabling them to earn income from their creative works. “Indie Artist Guide” by The Industry Unveiled offers a comprehensive exploration of the various types of royalties, including mechanical royalties, performance royalties, and synchronization royalties. Mechanical royalties, for instance, are generated from the reproduction and distribution of music, such as sales of physical copies and digital downloads. On the other hand, performance royalties are earned when music is publicly performed, whether on the radio, in live venues, or through streaming services. Understanding the nuances of royalty collection and licensing agencies is crucial for artists to maximize their earnings and ensure they receive fair compensation for their artistry.

Revenue Streams: Diversifying the Music Business
In an era of digital music consumption, artists must explore diverse revenue streams beyond traditional album sales. “Music Business Essentials” by Kevin Craig provides valuable insights into the modern music landscape, highlighting the significance of exploring new avenues for generating income. Revenue streams such as streaming platforms, merchandise sales, sync licensing, and live performances all contribute to an artist’s financial success. The book emphasizes the importance of artist development and strategic marketing, enabling musicians to promote their work and build a dedicated fan base effectively. By diversifying revenue streams, artists can enhance their financial stability and create sustainable careers in the music industry.

Navigating Copyrights and Intellectual Property:
Understanding copyright laws and protecting intellectual property is paramount in the music industry. Both “Run Your Music Business” and “Music Business Essentials” provide in-depth coverage of copyright registration, infringement, and the protection of creative works. By registering their compositions and recordings, artists gain legal protection and can enforce their rights in case of unauthorized use or plagiarism. Additionally, knowledge of fair use, public domain, and licensing can empower artists to explore collaborations, sample existing works, and create new revenue opportunities.

Contracts, royalties, and revenue streams are the pillars that underpin the business of music. By comprehending the intricacies of contract negotiation, royalty collection, and diversifying revenue streams, artists can navigate the complex music industry landscape and build successful careers. Additionally, leveraging innovative platforms like Playlist Streams can help artists gain exposure, increase their streaming numbers, and reach a wider audience, ultimately boosting their chances of success in the competitive music market.

Music Promotion 101: How to Get Your Music Heard by More People

The music industry is more accessible than ever before. Artists can create and share their music with a global audience, allowing for unprecedented opportunities for exposure and success. However, with so much competition, it’s crucial for musicians to understand the fundamentals of music promotion to ensure their work reaches the right ears. In this blog post, we will explore some key strategies and insights from renowned authors Audrey K. Chisholm, Mike King, and Ray D. Waddell to help you effectively promote your music and expand your reach.

1. Understanding the Music Business:
Audrey K. Chisholm’s book, “Start Your Music Business: How to Earn Royalties, Own Your Music, Sample Music, Protect Your Name & Structure Your Music Business,” provides valuable insights into the business side of the music industry. Before diving into promotion, it is crucial to understand the basics of music rights, royalties, and ownership. By educating yourself on these aspects, you can protect your work, ensure fair compensation, and make informed decisions regarding your music’s distribution.

2. Developing an Effective Marketing Strategy:
Mike King’s “Music Marketing: Press, Promotion, Distribution, and Retail” emphasizes the importance of a well-crafted marketing strategy. Begin by defining your target audience and understanding their preferences. Research their listening habits, preferred platforms, and influencers they follow. This information will help you tailor your promotional efforts and choose the most effective channels to reach your target audience.

3. Building Your Online Presence:
In today’s digital landscape, establishing a strong online presence is crucial for music promotion. Utilize social media platforms, such as Instagram, Facebook, Twitter, and TikTok, to engage with your audience, share your music, and create a community around your work. Additionally, maintain a professional website or artist profile on platforms like SoundCloud, Spotify, and Bandcamp to showcase your music and offer easy access to your songs.

4. Creating Engaging Content:
To capture the attention of potential listeners, it’s essential to create engaging and visually appealing content. Incorporate high-quality images, music videos, and lyric videos into your promotional strategy. Consider collaborating with visual artists or videographers to create captivating visuals that complement your music. Engaging content not only grabs attention but also encourages sharing, extending your reach organically.

5. Leveraging Music Streaming Platforms:
Streaming platforms have revolutionized the music industry, and understanding how to navigate them is vital for successful music promotion. Submit your music to platforms like Spotify, Apple Music, and Amazon Music, and ensure your profiles are complete and visually appealing. Collaborate with playlist curators and influencers within your genre to feature your music, exposing it to their established fan base. This can significantly increase your chances of reaching a wider audience.

6. Harnessing the Power of Influencer Marketing:
Influencer marketing has become a valuable tool for promoting music. Identify influencers in your genre or niche who have a substantial following and engage with their audience. Collaborate with influencers to feature your music in their content, such as reviews, playlists, or sponsored posts. Their endorsement can significantly expand your reach and introduce your music to new listeners.

7. Collaboration and Networking:
Networking with fellow musicians, industry professionals, and influencers can open doors to new opportunities. Attend local music events, conferences, and workshops to connect with like-minded individuals. Collaborate with other artists on tracks, guest features, or joint performances, which can help you tap into each other’s fan bases and expose your music to new audiences.

8. Live Performances and Touring:
Ray D. Waddell’s “This Business of Concert Promotion and Touring” emphasizes the significance of live performances in promoting your music. Regularly perform at local venues, festivals, and events to showcase your talent and build a reputation as a captivating live performer. As your fan base grows, consider planning regional tours to expand your reach and connect with fans in different locations.

Promoting your music in today’s competitive landscape requires a multifaceted approach that combines a strong online presence, engaging content creation, effective marketing strategies, and an understanding of the music business. By implementing the strategies discussed above and incorporating insights from Audrey K. Chisholm’s “Start Your Music Business,” Mike King’s “Music Marketing,” and Ray D. Waddell’s “This Business of Concert Promotion and Touring,” you can increase your chances of getting your music heard by more people. Remember, consistent effort, patience, and perseverance are key to achieving your goals in the music industry.

As you strive to get your music heard by more people, consider leveraging services like Playlist Streams to enhance your music promotion efforts. Playlist Streams offers a range of promotional packages that can help you gain exposure on curated playlists and reach a wider audience, providing an additional boost to your music career.

How to Build a Strong Brand as a Musician: Strategies for Marketing Yourself

In today’s competitive music industry, having exceptional talent is just one piece of the puzzle. To truly succeed, musicians must also understand the importance of building a strong brand and effectively marketing themselves. This blog post will explore key strategies for musicians to create a powerful brand identity and promote themselves in a crowded marketplace. Drawing insights from notable books like “Music Marketing for the DIY Musician” by Bobby Borg, “Social Media Marketing For Musicians That Works!: Vol. I Essentials You Need To Know” by Dan Shinder, and “Guerrilla Music Marketing Handbook: 201 Self-Promotion Ideas for Songwriters, Musicians & Bands on a Budget (Revised & Updated)” by Bob Baker, we’ll uncover actionable tips to enhance your music marketing efforts.

1. Define Your Brand Identity:
Building a strong brand starts with understanding who you are as an artist and what sets you apart from others. Bobby Borg emphasizes this in “Music Marketing for the DIY Musician.” Define your unique sound, image, and values to create a brand identity that resonates with your target audience. Consider your musical genre, visual style, and the emotions you want to evoke through your music.

2. Craft a Compelling Story:
Storytelling is a powerful tool for connecting with fans on a deeper level. Bob Baker, in his “Guerrilla Music Marketing Handbook,” stresses the importance of sharing your story authentically. Develop a narrative that communicates your musical journey, influences, and experiences that shape your artistry. This narrative will help fans relate to you and create a stronger connection.

3. Leverage Social Media:
Dan Shinder’s “Social Media Marketing For Musicians That Works!: Vol. I Essentials You Need To Know” underscores the significance of social media in today’s music landscape. Utilize platforms such as Facebook, Instagram, Twitter, and YouTube to engage with your audience, share content, and promote your brand. Develop a consistent posting schedule, interact with fans, and use social media features to showcase your music and personality effectively.

4. Create Engaging Content:
To build a loyal fan base, consistently produce high-quality content. Bobby Borg highlights this in his book. Share behind-the-scenes footage, studio sessions, live performances, music videos, and vlogs to give fans a glimpse into your creative process and lifestyle. Encourage audience participation and create interactive experiences to foster a sense of community.

5. Collaborate with Influencers:
In the “Guerrilla Music Marketing Handbook,” Bob Baker emphasizes the power of collaboration. Partnering with influencers, other musicians, or brands can expose your music to new audiences and enhance your brand’s credibility. Seek out opportunities for guest features, joint performances, or cross-promotions to expand your reach and connect with potential fans.

6. Engage with Your Fans:
Building a strong brand involves building strong relationships with your fans. Interact with them genuinely and regularly. Respond to comments, messages, and mentions, and make your followers feel valued and appreciated. Bobby Borg emphasizes the importance of creating a strong fan base and turning them into loyal supporters who will champion your music.

7. Utilize Email Marketing:
Incorporate email marketing as a powerful tool to communicate directly with your fans. Bobby Borg’s “Music Marketing for the DIY Musician” emphasizes the value of building an email list. Encourage fans to sign up by offering exclusive content, early access to releases, or special discounts. Regularly send newsletters with updates, upcoming shows, and new releases to nurture your relationship with your audience.

8. Stage Memorable Live Performances:
Live performances are crucial for creating a lasting impact on your fans. Bob Baker’s “Guerrilla Music Marketing Handbook” suggests innovative ways to enhance your live performances, such as incorporating multimedia elements, offering merch, and engaging with the audience. Create a unique and memorable experience that showcases your music and brand identity.

In the music industry, building a strong brand is essential to achieving long-term success. By understanding your unique sound, values, and story, you can develop a powerful brand identity that resonates with your target audience. Leverage social media, create engaging content, collaborate with influencers, engage with your fans, and utilize email marketing to promote yourself effectively. By incorporating these strategies and tips from Bobby Borg’s “Music Marketing for the DIY Musician,” Dan Shinder’s “Social Media Marketing For Musicians That Works!: Vol. I Essentials You Need To Know,” and Bob Baker’s “Guerrilla Music Marketing Handbook,” you can build a strong brand as a musician and stand out in a crowded marketplace.

To further support your marketing efforts, consider utilizing services like PlaylistStreams, which can help you gain exposure and reach new audiences through curated playlists. Remember, a strong brand combined with strategic marketing initiatives will propel your music career forward and set you apart in the competitive music industry.

Navigating the Music Industry: How to Network and Connect with Industry Professionals


Networking plays a vital role in the music industry. It is through connections and relationships that opportunities arise, collaborations form, and careers can flourish. However, for many musicians, the thought of networking can be intimidating. Fortunately, there are strategies and techniques that can help you navigate the music industry’s networking landscape with confidence and authenticity. In this blog post, we will delve into valuable insights from books such as ‘How to Talk to Anyone,’ ‘Super Connector,’ ‘Better Small Talk,’ and ‘The Introvert’s Edge to Networking’ to provide you with practical tips on effective networking in the music industry.

  1. Building Rapport: The Foundation of Successful Networking

The ability to build rapport is crucial when networking. According to ‘How to Talk to Anyone,’ by Leil Lowndes, making others feel comfortable and engaged is key to building strong connections. Active listening, genuine interest, and finding common ground are effective ways to establish rapport in networking situations. Remember, it’s not just about promoting yourself; it’s about building meaningful relationships.

  1. Becoming a Super Connector: The Power of Introductions

‘Super Connector’ by Scott Gerber and Ryan Paugh emphasizes the importance of becoming a super connector – someone who connects others and facilitates mutually beneficial relationships. Actively introducing people within your network not only strengthens your relationships but also positions you as a valuable resource. By being generous with your connections, you can create a network that grows and thrives collectively.

  1. Mastering Small Talk: Making Meaningful Connections

In ‘Better Small Talk’ by Patrick King, the author emphasizes the significance of mastering small talk as a tool for networking. Engaging in small talk helps break the ice and opens the door to deeper conversations. King suggests being genuinely curious, asking open-ended questions, and actively listening to create more meaningful connections. Small talk can lead to discovering shared interests, potential collaborations, or even mentorship opportunities.

  1. Leveraging Introversion: Networking Strategies for Introverted Musicians

‘The Introvert’s Edge to Networking’ by Matthew Pollard offers valuable insights for introverted musicians who may find networking overwhelming. Pollard highlights that introverts possess unique strengths such as listening skills, thoughtfulness, and deep connections. He advises leveraging these strengths by focusing on quality over quantity in networking interactions. Networking events can be challenging for introverts, so it’s essential to create a game plan, set realistic goals, and allow for downtime to recharge.

  1. Online Networking: The Power of Digital Connections

In today’s digital age, online networking has become increasingly important. ‘Super Connector’ emphasizes the significance of utilizing digital platforms to expand your network. Social media platforms like LinkedIn, Twitter, and Instagram provide opportunities to connect with industry professionals, engage in conversations, and showcase your work. By leveraging online networking effectively, you can broaden your reach and connect with professionals worldwide.

Networking is an essential aspect of success in the music industry. By incorporating strategies from books such as ‘How to Talk to Anyone,’ ‘Super Connector,’ ‘Better Small Talk,’ and ‘The Introvert’s Edge to Networking,’ you can navigate the networking landscape with confidence and authenticity. Building rapport, becoming a super connector, mastering small talk, leveraging introversion, and embracing online networking are all valuable techniques that can help you form meaningful connections with industry professionals. Remember, networking is not just about what you can gain, but also about what you can contribute to the community. Embrace the opportunity to learn from others, collaborate, and support fellow musicians on their journeys. As you implement these networking strategies, remember to stay true to yourself and maintain authenticity in your interactions. Networking is not solely about advancing your career but also about fostering genuine connections that can last a lifetime.

By applying the insights from ‘How to Talk to Anyone,’ ‘Super Connector,’ ‘Better Small Talk,’ and ‘The Introvert’s Edge to Networking,’ you can navigate the music industry’s networking landscape with confidence, regardless of your personality type. Embrace the power of building rapport, becoming a super connector, mastering small talk, leveraging your introverted strengths, and utilizing online platforms. As you forge new connections and nurture existing relationships, you’ll open doors to exciting opportunities, collaborations, and growth within the music industry.

Remember, networking is an ongoing process, so continue to refine your skills, expand your network, and seek out new opportunities to connect with industry professionals. With perseverance, an open mind, and a genuine passion for music, you’ll be well on your way to building a strong and supportive network that propels your musical journey forward.

So, step out of your comfort zone, embrace the power of networking, and let your talent and passion shine through the connections you make. The music industry is waiting for your unique voice and talent – now go out there and make your mark!

Cracking the Spotify Algorithm: A Guide to Landing on Discover Weekly and Release Radar (2023 Update)

Have you ever stopped to ponder the intricacies of your Discover Weekly or Release Radar playlists on Spotify? It’s no small wonder that these personalized mixes are a musical lifeline for so many. But did you know that they’re also a key player in the game of getting your music heard by a fresh audience?

Sure, stream growth is great, but let’s not forget about the long-term benefits of scoring a spot on a high-quality playlist. This is where the Spotify algorithm comes into play, and where the concept of “cracking” it becomes crucial to artist stakeholders across the music industry.

But don’t worry if this all sounds a bit too abstract. In this post, we’ll guide you through everything you need to know about the Spotify algorithm and how Playlist Push can help you navigate the noise and accelerate your growth as an artist on the platform. So sit back, hit play, and get ready to be propelled to the top of the charts.


At the heart of Spotify’s recommendation system is the Bandits for Recommendations by Treatments (BaRT) AI. This powerful tool observes user behavior on the platform, analyzing their reactions to music and personalizing their experience with tailored suggestions.

But it’s not just about the music – BaRT also takes note of user activity such as playlist adds, giving insights into how everyday listeners engage with your tracks. So if you’re looking to expand your reach on Spotify, understanding the workings of BaRT can be a game-changer.

How does it affect me as an Artist?

As an independent artist, you may be wondering how Spotify’s algorithmic playlists impact your career. The truth is, they can make all the difference.

For starters, these playlists offer a unique opportunity to reach a wider audience of users who are already primed to enjoy your sound. However, if your tracks are consistently skipped over and fail to make it onto user-generated playlists, your chances of being featured on Spotify’s algorithmic playlists and gaining exposure to new listeners will be greatly diminished.

Why should I try to get on Algorithmic Playlist?

In today’s music industry, the competition is fierce. With at least 60,000 new songs uploaded to Spotify every day, independent artists face an uphill battle when it comes to gaining visibility.

That’s where algorithmic playlists come in. By getting your tracks onto user-generated playlists, you can gather valuable listener data that feeds into Spotify’s algorithm. This, in turn, can lead to increased exposure and streams – a snowball effect that can propel your career to new heights.

To stand out in a crowded field, it’s crucial to leverage the power of Spotify’s algorithm to your advantage. By understanding how it works and striving to get on algorithmic playlists, you can gain a crucial edge in today’s highly competitive music landscape.

Where does PlaylistStreams fit in the equation?

Now that you understand the importance of getting on algorithmic playlists, you might be wondering how to trigger Spotify’s algorithm and get your tracks noticed.

At PlaylistStreams, we offer access to a network of high-quality playlists that provide real streams and are regularly maintained and updated by their owners. We understand the importance of ensuring your track is placed on organic playlists and not botted with fake followers and streams. Spotify recently took down 750,000 songs from the platform due to suspicious bot-like consumption behavior. Fortunately, our advanced filtering process guarantees that your track will only receive playlist placements that meet Spotify’s favorable grading.

Adam Gonzalez, Spotify’s Vice President of Marketing, has revealed what it takes to get on both Discover Weekly and Release Radar. Discover Weekly favors tracks with 20,000+ streams and good listen-through rates, saves, playlist adds, and social shares. On the other hand, Release Radar promotes your new music to users who frequently listen to or follow you. By utilizing PlaylistStreams, you can reach the right audience that is most likely to leave a positive impact on the metrics Gonzalez mentions, making it an indispensable tool in your promotional arsenal.

Start your campaign today with PlaylistStreams!



Unlocking the Power of Visual Media: A Guide to Music Synchronization Licensing for Artists

Music is an integral part of many different types of media, from movies and TV shows to video games and commercials. If you’re a musician or composer looking to license your music for use in one of these contexts, you’ll need to familiarize yourself with something called a music synchronization license.

What is a music synchronization license?

A music synchronization license, also known as a sync license, is a type of license that grants permission to use a specific piece of music in sync with visual media. This could be anything from a movie or TV show to a video game or commercial. Essentially, it allows the licensee to synchronize your music with their visuals, creating a cohesive and compelling final product.

How does a music synchronization license work?

The process of obtaining a sync license can vary depending on the context in which your music will be used. Generally speaking, though, there are a few key steps involved.

First, the licensee (i.e. the person or company who wants to use your music) will need to reach out to you or your representatives to express interest in licensing your music. This could be done via email, phone, or through a licensing agency or platform.

Once you’ve established contact, you’ll need to negotiate the terms of the license. This could include things like the duration of the license (i.e. how long they can use your music), the territory in which it can be used, and the type of media in which it can be used (e.g. a movie but not a TV show).

You’ll also need to agree on a fee for the license. This can vary widely depending on the context and the popularity of your music. In some cases, you may be able to negotiate a flat fee for the use of your music, while in others, you may be paid a percentage of the revenue generated by the media in question.

Once you’ve agreed on the terms and the fee, you’ll need to provide the licensee with a copy of the master recording of your music (i.e. the final mix of the song) and any necessary paperwork (such as proof of ownership of the copyright).

The licensee will then be free to use your music in sync with their visual media for the duration of the license.

Who are some companies that artists can contact?

If you’re a musician or composer looking to license your music for sync, there are a few different types of companies you can reach out to. Here are a few examples:

  1. Musicbed – A leading music licensing platform that offers a vast selection of music for use in film, TV, advertising, and more. They work with independent artists and composers to provide high-quality music for a wide range of projects.
  2. Marmoset – A boutique music licensing agency that offers a personalized approach to music licensing. They curate a unique selection of music from independent artists and provide customized solutions to meet the needs of each individual project.
  3. Epidemic Sound – A music licensing platform that offers a vast library of high-quality music for use in film, TV, advertising, and more. They work with both independent artists and established composers to provide a wide range of music options for content creators.
  4. Audio Network – A global music licensing platform that offers a vast selection of music for use in film, TV, advertising, and more. They offer a range of licensing options to fit the needs of each individual project and work with independent artists and established composers.
  5. Pond5 – A marketplace for creative assets, including music. They offer a wide range of music for use in film, TV, advertising, and more, and allow artists to set their own prices and retain control over their copyrights.
  6. Artlist – Artlist is a music licensing platform that offers a curated selection of high-quality music for use in film, TV, advertising, and more. They offer a simple and affordable subscription-based model for content creators who need access to a large volume of music on an ongoing basis.
  7. Songtradr – Songtradr is a music licensing platform that offers a wide range of music for use in film, TV, advertising, and more. They work with both independent musicians and established composers, and offer a range of licensing options to fit the needs of each individual project.

These are just a few examples of the many music licensing agencies and platforms that artists can contact to license their music for sync. It’s worth noting that each company may have different requirements and fees for licensing music, so it’s important to do your research and compare multiple options to ensure that you are getting the best deal and the most suitable licensing agreement for your music. It’s also important to understand the rights and limitations associated with each type of license, such as the duration and territory of use, so that you can make informed decisions about which licenses to pursue. Ultimately, investing time and effort into researching and negotiating music synchronization licenses can help artists not only earn income, but also gain exposure and build their brand in the competitive media industry.

In conclusion, music synchronization licensing plays a critical role in the media industry. Artists and composers who want to license their music for use in film, TV, advertising, and other visual media should familiarize themselves with the process of obtaining a sync license. There are various companies and platforms that offer music licensing services, including Musicbed, Marmoset, Epidemic Sound, Audio Network, Pond5, Artlist, and Songtradr, among others. By understanding the process of obtaining a music synchronization license and partnering with the right licensing agency or platform, artists can earn money from the use of their music and expand their reach to new audiences.

The Power Behind the Artist: 14 Key People Every Musician Needs on Their Team!

Being an artist is not just about creating music. It also involves a lot of business-related tasks, such as negotiating deals, managing finances, promoting oneself, and organizing tours. To make an artist’s career successful, they need a team of people who can help them with these tasks. In this blog post, we will discuss the importance of these key people and at what point artists should start hiring them.

  1. Entertainment Lawyer

An entertainment lawyer is a legal professional who specializes in the entertainment industry. They help artists with contract negotiations, copyright issues, and other legal matters. Having an entertainment lawyer is crucial for artists as they navigate the complex world of the music industry. An entertainment lawyer can help protect an artist’s rights and ensure that they are compensated fairly for their work.

Artists should consider hiring an entertainment lawyer as soon as they start receiving offers for recording contracts, publishing deals, or any other type of contract related to their career. It’s essential to have someone who can review these contracts and ensure that the artist’s interests are protected.

  1. Manager

A manager is responsible for overseeing an artist’s career. They handle everything from booking gigs to managing finances. A good manager can help an artist navigate the music industry, make important decisions, and build relationships with industry professionals.

Artists should start looking for a manager when they have established a fan base and are starting to receive offers for gigs, recording contracts, and other opportunities. A manager can help the artist evaluate these offers and make decisions that will benefit their career.

  1. Business Manager

A business manager is responsible for managing an artist’s finances. They handle everything from budgeting to tax preparation. A business manager can help an artist stay financially organized and make smart financial decisions.

Artists should consider hiring a business manager when their career starts to take off and they are generating significant income. It’s essential to have someone who can help manage finances and ensure that the artist is making sound financial decisions.

  1. Publishing Company

A publishing company is responsible for promoting an artist’s music and securing licensing deals for their music. They can help an artist earn money from their music through royalties and licensing deals.

Artists should start looking for a publishing company when they have established a fan base and are creating music that is commercially viable. A publishing company can help the artist promote their music and secure licensing deals that will help them earn money from their music.

  1. A&R

An A&R (Artists and Repertoire) representative is responsible for scouting talent and signing artists to recording contracts. They help an artist develop their sound and find the right producers and songwriters to work with.

Artists should start looking for an A&R representative when they have established a unique sound and are ready to take their career to the next level. An A&R representative can help an artist find the right team to work with and secure a recording contract that will benefit their career.

  1. Distribution Company / Record Label

A distribution company or record label is responsible for distributing an artist’s music to stores, streaming platforms, and other distribution channels. They can help an artist reach a broader audience and earn money from their music.

Artists should start looking for a distribution company or record label when they have established a fan base and are creating music that is commercially viable. A distribution company or record label can help an artist distribute their music and reach a broader audience.

  1. Marketing Department and Product Manager

A marketing department and product manager are responsible for promoting an artist’s music and developing marketing campaigns that will help them reach a broader audience. They can help an artist build a strong brand and increase their visibility.

Artists should start looking for a marketing department and product manager when they have established a fan base and are ready to take their career to the next level. A marketing department and product manager can

help an artist create a strong brand and develop a marketing strategy that will help them reach a broader audience.

  1. Press, PR, and Publicity Teams

Press, PR, and publicity teams are responsible for getting an artist’s name out to the public. They help an artist get featured in magazines, newspapers, and online publications. They can also help an artist with social media marketing and other promotional efforts.

Artists should start looking for a press, PR, and publicity team when they have established a fan base and are ready to increase their visibility. A good press, PR, and publicity team can help an artist get the exposure they need to take their career to the next level.

  1. Social Media Manager

A social media manager is responsible for managing an artist’s social media accounts. They can help an artist build a following on social media and engage with their fans.

Artists should start looking for a social media manager when they have established a fan base and are ready to increase their social media presence. A social media manager can help an artist create content that resonates with their fans and build a strong online presence.

  1. Radio and Research Departments

Radio and research departments are responsible for promoting an artist’s music on radio stations and other media outlets. They can help an artist get airplay and increase their visibility.

Artists should start looking for a radio and research department when they have established a fan base and are ready to promote their music to a wider audience. A good radio and research department can help an artist get the airplay they need to increase their visibility and reach a broader audience.

  1. Booking Agent

A booking agent is responsible for booking gigs and managing an artist’s tour schedule. They can help an artist find the right venues to play and negotiate contracts for shows.

Artists should start looking for a booking agent when they have established a fan base and are ready to start playing shows. A booking agent can help an artist find the right venues to play and negotiate contracts for shows.

  1. Tour Manager

A tour manager is responsible for managing an artist’s tour schedule and ensuring that everything runs smoothly on the road. They can help an artist plan their tour, coordinate travel arrangements, and manage the logistics of playing shows.

Artists should start looking for a tour manager when they have established a fan base and are ready to start touring. A tour manager can help an artist plan their tour and ensure that everything runs smoothly on the road.

  1. Music Director

A music director is responsible for overseeing the musical aspects of an artist’s live show. They can help an artist arrange their music for live performance and work with the band to ensure that everything sounds great on stage.

Artists should start looking for a music director when they have established a fan base and are ready to start playing live shows. A music director can help an artist arrange their music for live performance and ensure that everything sounds great on stage.

  1. Audio Engineer

An audio engineer is responsible for recording an artist’s music and ensuring that it sounds great. They can help an artist create high-quality recordings that will help them stand out in a crowded market.

Artists should start looking for an audio engineer when they are ready to record their music. An audio engineer can help an artist create high-quality recordings that will help them stand out in a crowded market.

In conclusion, the music industry can be a challenging and complex place for artists to navigate on their own. That’s why it’s essential to have a team of professionals who can help with everything from legal matters to finance management, marketing, and tour planning. As an artist’s career grows and develops, so too should their team of professionals. By hiring the right people at the right time, artists can ensure that their career continues to thrive and reach new heights.


The Power of Spotify’s Algorithm: How to Get Featured on Release Radar and Algorithmic Playlists

Are you an aspiring musician looking to gain more exposure on Spotify? With over 345 million monthly active users and 70 million tracks, it can be challenging to get your music heard on the platform. However, with the power of Spotify’s algorithm, you can increase your chances of getting featured on algorithmic playlists like Release Radar and reach a wider audience.

In this post, we’ll explore how Spotify’s algorithm works, what factors it considers, and how you can optimize your music and profile to get featured on algorithmic playlists.

How Spotify’s Algorithm Works

Spotify’s algorithm uses machine learning to analyze a user’s listening history, behavior, and preferences and create personalized playlists and recommendations. It takes into account various factors such as the songs and artists a user has listened to, how often they listen to them, the playlists they have created, the playlists they have followed, and the songs they have liked or disliked.

One of the key playlists that Spotify’s algorithm generates is the Release Radar playlist, which is updated every Friday and features new releases from artists that a user has previously shown interest in. To get featured on Release Radar, artists should focus on building their fanbase on Spotify by promoting their music on the platform, engaging with their listeners, and encouraging their fans to follow them on Spotify.

Positive and Negative Factors for the Algorithm

There are several positive and negative factors that can affect how the algorithm ranks and recommends songs. Positive factors include playtime, saves and likes, playlist adds, and playlists following. Negative factors include skips, low playtime, low engagement, and unfavorable playlists.

To increase your chances of getting featured on algorithmic playlists, you should focus on optimizing your track and artist profiles, including album artwork and artist bio, and using relevant keywords and tags. You should also work on increasing your plays and saves on Spotify, as these metrics are taken into consideration by the algorithm.

Engaging Your Fans on Spotify

In addition to optimizing your profile and music, you should also engage with your fans on Spotify. This can include promoting your music on social media, creating your own playlists, collaborating with other artists, and participating in Spotify’s promotional programs.

One such program is Spotify for Artists, which allows you to claim and manage your artist profile, track your performance metrics, and pitch your music for playlist consideration. You can also access Spotify’s playlist submission tool, which allows you to submit your music directly to Spotify’s editorial team for consideration on their playlists!

Promoting Your Music on Social Media

Finally, you should also promote your music on social media to drive more plays and engagement on Spotify. You can create teaser videos, share behind-the-scenes content, and run targeted ads to reach your audience and encourage them to listen to your music on Spotify.

Engaging with your fans on social media and creating a strong online presence can also help you build your fanbase and increase your chances of getting featured on algorithmic playlists.

In conclusion, Spotify’s algorithm can be a powerful tool for artists looking to gain more exposure and reach a wider audience on the platform. By optimizing your music and profile, engaging with your fans, and promoting your music on social media, you can increase your chances of getting featured on algorithmic playlists like Release Radar and grow your career as a musician. We at PlaylistStreams have work with numerous artist whom have been added to algorithmic playlist with using our services. Make sure you book your campaigns NOW!

10 Essential Tools for Musicians to Build a Successful Career: From Social Media to Tour Booking and Merchandising

As a successful touring musician, I have found that utilizing technology and social media can greatly aid in building a fan base, selling merchandise, and planning tours. Here are 10 tools that I have found to be particularly useful for these purposes:

  1. Music distribution platforms: Platforms like Spotify, Apple Music, and Bandcamp allow you to easily distribute your music to a global audience.
  2. Social media management tools: Platforms like Hootsuite and Buffer make it easy to schedule and automate your social media posts, which can be a huge time-saver when you’re on the road.
  3. Email marketing software: MailChimp, Constant Contact, and ConvertKit make it easy to send targeted, personalized emails to your fan base, keeping them informed about upcoming shows and new releases.
  4. Online merchandising platforms: Websites like BandMerch and TopSpin make it easy to sell merchandise online, including t-shirts, CDs, and vinyl records.
  5. Tour booking software: Platforms like Bandsintown and Songkick allow you to easily plan and book tours, and can be used to promote shows to your fan base.
  6. Crowdfunding platforms: Websites like Kickstarter and Indiegogo allow you to raise money for recording projects, tours, and other expenses.
  7. Video hosting platforms: Platforms like YouTube and Vimeo are great for sharing music videos, behind-the-scenes footage, and other content with your fans.
  8. Live streaming tools: Platforms like Facebook Live make it easy to live stream shows and other events, allowing fans who can’t attend in person to still experience the performance.
  9. Music notation software: Platforms like Sibelius and Finale allow you to easily create and share sheet music, which can be helpful for fans who want to learn your songs or for other musicians who want to cover them.
  10. Music production software: Programs like Ableton Live, Logic Pro X, and Pro Tools allow you to record, edit, and produce your music, giving you more control over the final product.

Overall, these tools are just a few examples of the many ways that technology and social media can be used to help musicians build and engage with their fan base, sell merchandise, and plan tours. By using these tools to their fullest potential, musicians can greatly enhance their ability to achieve success as a recording and touring artist.

Utilizing Tik Tok and Spotify in your music marketing


TikTok and Spotify are two of the most popular social media and streaming platforms in the music industry today. As an aspiring musician, it is crucial to understand the importance of utilizing these platforms for marketing and promotion. By understanding how to effectively use TikTok and Spotify playlists, you can expose your music to new audiences and listeners, increasing your chances of success in the competitive music industry.

TikTok has quickly become one of the most popular social media platforms, with over 1 billion active users. The app’s unique format, which focuses on short-form videos, makes it an ideal platform for musicians to showcase their talents and connect with potential fans. By creating engaging and entertaining content, you can attract a large following and build a loyal fanbase. Additionally, the app’s algorithm is designed to promote popular content, giving you the opportunity to reach a wider audience.

Spotify, on the other hand, is a streaming platform with over 345 million active users. It’s a powerful tool for musicians to promote their music and reach new listeners. One of the most effective ways to do this is by getting your music added to popular playlists. Playlists are curated collections of songs that are grouped together based on a specific theme or genre. They are a great way to expose your music to a new audience, as many users discover new music through playlists.

Playlist promotion is an essential aspect of marketing for any musician. By getting your music added to a popular playlist, you can reach a wider audience and gain more exposure for your music. However, getting your music added to a playlist is not always easy. It requires a lot of time and effort to research the right playlists and curators to contact. This is where PlaylistStreams comes in. PlaylistStreams is a music promotion service that specializes in playlist promotion. They can help you get your music added to popular playlists, increasing your chances of reaching new listeners and growing your fanbase.

In conclusion, TikTok and Spotify are essential platforms for any aspiring musician. By understanding how to effectively use these platforms and utilizing services like PlaylistStreams, you can increase your exposure and reach a wider audience, giving you a better chance of success in the competitive music industry.

Please check out for more information about playlist promotion and how to get your music added to popular playlists.

Do I Need Spotify Playlist in 2023?

Spotify playlists have become an essential part of music marketing in recent years, and this trend is expected to continue in 2023 and beyond. In this blog post, we’ll explore why Spotify playlists should be an intricate part of your music marketing strategy, and how you can use them to reach new audiences, increase your streams and revenue, and grow your fanbase.

First, let’s take a look at why Spotify playlists are so important for music marketing. Spotify is the world’s most popular streaming platform, with over 345 million active users. This means that if you can get your music on a Spotify playlist, you have the potential to reach millions of listeners. Additionally, Spotify playlists are curated by real people, which means that they are more likely to be discovered and shared by other users.

Spotify playlists are also a great way to increase your streams and revenue. When your music is featured on a popular playlist, you can expect to see a significant increase in streams, which can lead to higher royalties and more revenue. Additionally, being featured on a playlist can help you to gain new fans and followers, which can lead to more sales of your music and merchandise.

Another reason why Spotify playlists should be an intricate part of your music marketing strategy is that they can help you to reach new audiences. Spotify playlists are curated based on a variety of factors, including genre, mood, and activity. This means that you can target specific audiences by getting your music on playlists that are relevant to your genre or style. For example, if you’re an indie rock band, you might want to target playlists that feature indie rock music.

So, how can you get your music on Spotify playlists? There are a few different ways to do this, but the most effective methods include:

  1. Submitting your music to playlist curators: There are many independent playlist curators on Spotify who are always looking for new music to add to their playlists. You can submit your music to these curators through a variety of platforms, such as PlaylistStreams.
  2. Networking with other artists and playlist curators: Building relationships with other artists and playlist curators can be a great way to get your music on playlists. You can do this by attending music events and conferences, reaching out to other artists on social media, and collaborating on projects.
  3. Creating your own playlists: If you’re unable to get your music on other playlists, you can always create your own. This can be a great way to reach new audiences and grow your fanbase.

In conclusion, Spotify playlists should be an intricate part of your music marketing strategy in 2023. With the ability to reach millions of listeners, increase your streams and revenue, and target specific audiences, Spotify playlists can help you to take your music career to the next level. If you’re looking to get your music on Spotify playlists, be sure to check out PlaylistStreams for tips, tricks, and resources to help you succeed.

Top 15 ways to market your music in 2023!


  1. Social media: Utilize platforms such as Instagram, TikTok, and Twitter to connect with fans and promote your music.
  2. Collaborations: Collaborate with other artists, both in your genre and outside of it, to reach new audiences.
  3. Streaming services: Make sure your music is available on all major streaming platforms, such as Spotify, Apple Music, and Tidal.
  4. Music videos: Create visually stunning music videos to promote your music and connect with fans.
  5. Live performances: Perform live as often as possible, whether it’s at a local venue or streaming on a platform like Twitch or YouTube.
  6. Playlists: Get your music on popular playlists, both on streaming services and on social media.
  7. Influencer marketing: Partner with popular influencers to feature your music on their platforms and reach new audiences.
  8. Radio: Submit your music to college and community radio stations for airplay and exposure.
  9. Music blogs: Reach out to music blogs and websites to have them feature your music and write about you.
  10. Fan engagement: Encourage fan engagement by running contests, polls, and Q&A sessions on social media.
  11. Podcasts: Get interviewed on podcasts, both in your genre and outside of it, to reach new audiences.
  12. Press releases: Send press releases to music publications and websites to get coverage for your music.
  13. Merchandise: Create merchandise with your branding and music, such as t-shirts and vinyls, to generate additional revenue.
  14. Crowdfunding: Utilize platforms like Kickstarter and Indiegogo to fund your music and connect with fans.
  15. Networking: Attend music conferences and networking events to connect with industry professionals and other artists.

By using these 15 strategies, you can effectively market your music in 2023 and reach new audiences. The key is to be consistent and creative in your approach, and to always be looking for new opportunities to promote your music.

Social Media For Musicians: What You Need To Know To Be Successful

Social Media For Musicians: What You Need To Know

If you want to build a loyal fan base, social media is the best way to go. MusicWatch found that social media users are more likely to follow a musician than any other celebrity or public figure –  57% of social media users follow at least one artist or band on Snapchat, Instagram, Twitter, or Facebook. With more than 3.80 billion users across all social media platforms, independent artists have the opportunity to reach diverse audiences with organic marketing techniques.

But there are no hard and fast rules when it comes to social media for musicians, and inexperienced artists can waste time, money, and resources on ineffective marketing techniques. Here are three things that you should keep in mind when you use social media to promote your music:

Don’t Spread Yourself Too Thin

When it comes to social media marketing, most people don’t know how to get started. There are dozens of social media platforms to choose from, and the most popular marketing channels (Facebook, Instagram, Twitter, Snapchat, & YouTube) are extremely competitive. Without the benefit of expert guidance, many independent artists spread themselves too thin by creating content for all of them.

This is the best way to fail at creating social media for musicians. Each platform has a different audience and different requirements to succeed at organic marketing. For example – Facebook and Instagram are owned by the same parent company, but Instagram is a better choice for inexperienced artists because they can use hashtags to reach new audiences. Twitter also prioritizes hashtags, but the platform is designed to promote short text and video messages, while Instagram focuses on high-quality pictures, storytelling, and in-app purchases.

If you have to create multiple posts for each platform, you won’t have time to tailor your content to each audience. That means that you are wasting time and energy on posts that won’t help you gain new followers, streams, or online purchases.

Focus On Your Marketing Goals

The best way to use social media for musicians is to focus on one or two platforms that will help you achieve your marketing goals. Are you interested in gaining an organic following quickly? Instagram and Twitter may be the perfect fit. Would you like to focus on video content? Add YouTube to the mix. Are you trying to reach an older audience? The average age of Facebook and Twitter users is significantly higher than people who use Snapchat, which tends to appeal to a younger demographic. Want to sell merchandise? Instagram allows you to build an online store on your profile, and a carefully curated Pinterest board can help you reach people who are looking for new music to listen to.

The Best Social Media For Musicians

That means that everyone has their own preferences when it comes to the best social media for musicians. Don’t try to do what everyone else is doing – instead, choose the social media marketing techniques that will work best for your genre and your career.

Build A Loyal Fan Base On Spotify

It doesn’t matter whether you’re a new artist or a label executive:

 Playlist Streams can help you get more Spotify streams with organic marketing.

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Our Spotify Marketing Tips for The Holiday Season

The holiday season is a special time for millions of Spotify listeners – and a great opportunity for indie artists to gain new fans! Christmas songs accounted for more than 5% of all Spotify streams from Thanksgiving through Christmas Eve 2017, and received 22% of all streams on Christmas Day. With the right Spotify marketing strategy, musicians can tap into fresh audiences and find new reasons to celebrate at the end of December.

3 Spotify Marketing Tips For The Holiday Season

Record Holiday Cover Songs

Most artists fall into one of two camps: musicians who perform original music, and musicians who perform cover songs. But those rules go out the window during the holidays, and Spotify users love listening to modern interpretations of their favorite seasonal classics. That allows indie artists to record cover songs for a fraction of the cost that it takes to write and produce new music. There are dozens of holiday songs that are in the public domain (and free to record) that you can use as part of your Spotify marketing strategy; if you have your heart set on a song that is still under copyright, you can use a website like Easy Song Licensing to get the right to record it under your own name.

Release Your Own Holiday Music

If you don’t want to record a cover of someone else’s song, you can always release your own holiday music! Don’t forget to plan ahead – the process of composing, recording, and marketing an original song can take months, and if you want to take advantage of Spotify marketing, your release needs to be playlist-ready before the holiday season swings into high gear.One of the added benefits of recording your own music is that you can put your own spin on the most wonderful time of the year. This would be a great opportunity to reflect on the highs and lows of the last twelve months, to honor unconventional heroes and holidays, or to express your excitement for the year ahead.

Get On A Holiday Music Playlist

The best way for indie artists to get more streams, gain more followers, and get discovered is to form relationships with Spotify playlist curators. This becomes even more important during the holidays – no one is going to listen to your rendition of “Deck The Halls” if they aren’t exposed to it on one of Spotify’s holiday music playlists. Playlist Streams makes it easy for you to promote your seasonal music online. We’ve built lasting relationships with playlist curators, giving indie artists the opportunity to build a loyal fanbase and get discovered through Spotify marketing. You don’t have to wait for the holiday season to get started – fill out our online application today!

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Spotify Wrapped 2020 Is Out and Here’s What You Need To Know

In the midst of this crazy year, we find some normalcy and comfort with Spotify’s release of their 2020 Wrapped Stats. This year’s most streamed artist was rapper Bad Bunny with more than 8.3 billion streams. Additionally, his album, YHLQMDLG, was the most- streamed album of 2020. 

Most Popular Artists on Spotify – Spotify Wrapped 2020

Most Streamed Artists Globally

  1. Bad Bunny
  2. Drake
  3. J Balvin
  4. Juice WRLD
  5. The Weeknd

Most Streamed Female Artists Globally

  1. Billie Eilish
  2. Taylor Swift
  3. Ariana Grande
  4. Dua Lipa
  5. Halsey

Most Streamed Albums Globally

  1. YHLQMDLG Bad Bunny
  2. After Hours – The Weeknd
  3. Hollywood’s Bleeding – Post Malone
  4. Fine Line – Harry Styles
  5. Future Nostalgia – Dua Lipa

Most Streamed Songs Globally

  1. Blinding Lights” by The Weeknd
  2. Dance Monkey” by Tones And I
  3. The Box” by Roddy Ricch
  4. Roses – Imanbek Remix” by Imanbek and sAINt JHN
  5. Don’t Start Now” by Dua Lipa

Moving past the top charting artists and songs, we also found some additional data on playlists. Spotify saw an increase in nostalgia themed playlists, as people reflected on better times in their lives than this past year. There also was a new outlet that emerged, “work from home” playlists as much of the world has transitioned to that reality. Spotify also noted a huge increase in streaming while gaming. Both Xbox and Playstation saw a 55% increase in streaming while gaming. In light of the Black Lives Matter Movement, over 65,000 playlists were created to highlight the cause. 

With all of these trends emerging it is a critical time for play-listing. With a rise in streaming as a whole, whether it’s listening to a work from home playlist or streaming while gaming for hours on end, a better time couldn’t emerge for getting your next track on a popular playlist. That’s where Playlist Streams comes in! We have seen success from many of our established curators who have created playlists that fit these trends. The time is now to share your tunes with the world and get your track on the perfect playlist.

Learn more on our website here!

Playlist Additions: The New and Fundamental Way to Build an Independent Artist’s Career

Real Streams

In the age of digital streaming, playlists have become a crucial component of how artists have grown their fanbase and spread their music. Whether it be Spotify, Apple Music, Amazon Music, TIDAL, or any other digital streaming platform, playlists bring new music to the ears of listeners that would not have come across it otherwise. In fact, Bloomberg argues that placement on some of the premier playlists that these platforms curate themselves, such as “Daily Mix” and “Today’s Top Hits” (Spotify), guarantees that a song will become a hit. Spotify’s biggest playlist, Today’s Top Hits, has been streamed over 20 billion times, has 25 million followers, and has had over 70 artists on it receive more than 100 million streams. Even some of the much smaller playlists have the potential to truly put an artist in the spotlight as multiple placements across various playlists could have just as much, if not, even a bigger impact promotionally. To begin to understand this new wave of music promotion, we first must understand what the types of playlists are.

Types of Playlists and Submissions

Today, there are more than 100 million listeners across the world who pay for streaming subscriptions to listen to music. The key to getting your song noticed as an independent artist is by getting it placed on these platforms’ playlists. The type that you may be most familiar with is user-created playlists, whether it be because of some playlists you have created for yourself or the ones your friends have made. Besides this, there are also algorithmic playlists that suggest you songs based on your listening data and history; some popular examples of these are “Your Daily Mix” and “Discover Weekly” on Spotify. In addition to algorithmic playlists, there are also human-curated playlists that are created by around 100 editors at Spotify and other streaming platforms. They use their expertise, marketing, and listening data across the entire app to make their selections for hundreds of playlists. Lastly, there are the hybrid playlists that incorporate both human and algorithmic elements of selection. Regardless of which type of playlist your music is on, the goal is consistent: bringing each listener the best music that they would want to listen to.

Only in July 2018, Spotify introduced a new way for artists to submit their music onto the platform’s playlists. On the Spotify for Artists service, artists can pitch their songs to the company’s editors via an online form that asks the artist for information such as mood, culture, and genre to better understand which playlist would be best suited for their success. After the submission, editors on the Spotify team review the songs on a weekly basis and use data and expertise to add the songs to their desired playlists.

However, this is no guarantee that your music will make it onto the playlists given the fact that thousands, if not more, artists are all submitting their music: to say the competition is intense would be an understatement. A myriad of artists are still skeptical about this submission process because of the lack of transparency that Spotify has provided on its specifics. For instance, Spotify will not specify how many submissions it gets on a weekly basis from artists nor how many of these submissions end up on their playlists. This has led to a lack of trust in their submission process and leads artists to look elsewhere for trusted services to use in order to gain playlist additions and organic streams of their music.

How Have Playlists Changed the Industry for Artists?

The most interesting impact of playlists is how they have shifted the manner in which artists make music. Nowadays, whenever an artist submits a song for playlist consideration to Spotify, it will automatically be added to some of the algorithmically created “New Music Friday” playlists for listeners. On top of that, artists have also realized that it would make more sense financially to release one or two songs at a time in a shorter time spans than it would to release an entire album worth of songs per year. This way, they can boost the streams and playlist additions of each one of their songs and in turn, make more from streaming royalties.

Additionally, many artists such as Drake have also began to create longer albums with shorter songs. This strategic approach to music production increase the amount of streams each song gets by a substantial amount because it reduces the odds of the listener skipping the song. Consequently, it also ensures a more successful album while also improving the odds of an artists’ music getting onto playlists with large followings. Furthermore, this trend of playlist necessity has also led artists to understand that their music needs to grab their listener’s attention within the first 30 seconds. Since Spotify does not pay artists for songs that get skipped by the listener before the 30 second mark, it is up to the artist to make sure they captivate the listener with their flow right away and that they do not waste time in the introductory seconds.

The ever growing demand by artists for playlists has led to an incredibly high supply: more than 2 billion playlists exist on Spotify alone! It would only be fair to assume that Apple Music has around the same aggregate and this still does not include the total playlists on all the other various streaming platforms as well. In a way, playlist hits have become this generation’s equivalent of radio hits. Trending near the top of various playlists could have an even greater impact that any other form of promotion because of how easily listeners who enjoy the music can download the song, add it to their personal playlists, and even share the word about the song.

Maximizing Your Playlist Additions

There is no question that playlist additions are crucial to an independent artist’s ability to promote their music. But how can you maximize your playlist placements? The answer is Through our service, you can ensure that your music will be on multiple playlists that our team sees best fit to maximize the distribution of your music. From these placements, you will then receive organic streams and your fanbase and platform will grow tremendously. With our relationships with hundreds of curators who have thousands of playlists, you can count on us to deliver and push your music to the ears of fans across the world.

The time to take advantage of this revolutionary mode of music promotion is now and with, you can join the wave of independent artists boosting their platform and solidifying their marks in the music industry.

Bot Streams vs. Organic Streams: Why Earning Real Streams is a Winning Formula


With how prevalent digital streaming platforms are in the music industry today, there is no question that streams are a crucial component and determinant of an artist’s success. Consequently, the market has become infatuated with services that give artists the opportunity to buy streams on platforms such as Spotify, Apple Music, TIDAL, and much more. These companies claim that if an artist was to pay them a small sum for the use of their services, they will push these artists to new heights and audiences on digital streaming platforms. Though this may seem appealing at first glance, a more thorough investigation will uncover that often times these companies will provide the artists with artificial bot streams: those that do not come from fans or at times, even people. This is a severe problem for artists attempting to grow their fanbase and reflects badly on the artist even if this was happening without their knowledge. For these reasons, it is important to avoid the scams and instead, use authentic playlist builder services like to organically boost your streams and truly grow your audience.

How Do Organic Streams and Bot Streams Differ?

Legitimate, organic growth is observed when real fans listen to an artist’s tracks and discover their music through the exposure it gained from the artist’s work with marketing, playlist curators, and public relations. In contrast, bot streams are those accumulated by companies through fake fans or computer programs. On top of the fake users streaming their client’s tracks, these scams often do the bare minimum by streaming the tracks for solely 31 seconds on Spotify since the platform only counts streams after 30 seconds.

These types of corrupt practices have caught the attention of digital streaming platforms particularly because of bizarre stream totals on one day that are much higher than other days and streams only originating from one specific location. Once they have flagged the artists engaging in these fraudulent practices, Spotify sometimes prevents releases of their music and even blacklists the profiles. Therefore, it is ever so important for artists to do their research because they might unintentionally engage with such a fraudulent playlist builder and suffer these consequences which would hamper their musical careers. Though it may seem beneficial to boost your streams in the short-run in this manner, the truth is that getting streams simply for passing the 30-second stream mark is not helpful to an artist’s overarching career as it prevents authentic fanbase growth. Artists must understand what constitutes a lawful business, such as paying a marketing or PR team to place you in touch with playlist curators, and what is considered theft, such as paying for pseudo streams.

Besides the individual harms of the potential of being blacklisted on platforms and losing a chance to develop genuine growth of fans, bot streams take away a portion of the monetary pie from the entire community of musicians. Upon purchasing pseudo streams from an inauthentic playlist builder service, you are taking away royalties from artists who have promoted their music the genuine way with organic streams. Spotify distributes royalties among artists by taking the global amount of revenue from monthly subscriptions and dividing it by the total amount of streams and then multiplies this value by each artist’s streams. Hence, increasing the quantity of pseudo streams will result in a cut of the revenue that other artists with organic streams will get.

Identifying The Legitimate Services

It is quite difficult to tell which services are genuine and which are mere “click farms.” Each of them advertises their services in similar fashion and guarantee boosts in streams and popularity in order to attract you to use their business. The key to distinguishing the two is paying attention to the nuances of their advertisements, prices, promised results, and campaign packages. Most importantly, trust your gut: if it seems like it is too good to be true, chances are that will be the case.

At times, the graphics and presentation of a company’s website alone will be enough to surmise if the service is inauthentic. Furthermore, if you see lofty claims about how one of their artist’s popularity multiplied by a few hundred percents with just one small payment, you can also begin to suspect something is off. Do your due diligence through a simple Google search and see if the popularity that they claim their artist has now gained through their service is also reflected on any websites or businesses that are not theirs. If the answer is no, you can safely assume that the service is using pseudo streams because popularity to the extent they claim should be complemented with artist interviews, concert dates, and much more.

PlaylistStreams: Premier Playlist Builder and Organic Growth

PlaylistStreams has dedicated itself for the past few years to help artists attain authentic support and elevate their careers through organically integrating them into playlists across various streaming platforms. The company ensures that its clients avoid the dangers of bot streams and inactive playlists with the use of trusted research and a result-oriented approach when discovering playlists. The Century City, California based PlaylistStreams has a database of thousands of playlists and helps its clients secure placements on those best suited for their music and goals for exposure.

A plethora of artists have partnered with PlaylistStreams and benefitted tremendously from the organic growth the company provided them with. For instance, after being placed on 25 specific playlists by PlaylistStreams, the rapper Young Pooda saw his music and audience organically grow to the point where he saw his music added to over 1,100 playlists. This growth was not just limited to Spotify, as the organic growth also resulted in exposure on other services like TIDAL, Apple Music, and Amazon Music. The company even helped Torey Lanez increase his placements on Spotify playlists during his tenure at Interscope Records.

What separates PlaylistStreams from other companies in the field is its deliberateness and authenticity. Not only are the playlists which their artists’ songs are being added to real, but the company also coordinates these placements after a thorough overview of which playlists would be most beneficial for exposure given the artist’s style and current stage of career. PlaylistStreams is every artist’s go-to service for boosting their streams organically and ultimately, bringing the artists closer to their fans.

Why Playlist Activity Is More Important Than Playlist Reach

In 2013, a Spotify user by the name of Sean Parker added “Royals” by the then-unknown pop star Lorde into his playlist, titled “Hipster International”. With 814,000 followers on Hipster International, Forbes aptly dubbed it one of the most influential playlists many years ago. What followed was sensational; At sixteen years old, Lorde’s song was catapulted into success and even debuted on Spotify Viral Charts soon after. Her song “Royals” amassed hundreds of millions of streams, and her subsequent albums were equally as successful as this first song. Other large artists such as BØRNS and Halsey also share similar initial success stories, and many smaller artists are growing their listener base through Spotify day by day. It should come as no surprise then, the immense power that this app has in a music makers’ career. Users, labels, and artists are all taking advantage of this platform, and for good reason too. The reason for these artists’ success lies in engagement and activity with their content, not necessarily in the number of total streams. 

In a previous blog post, I discussed some of the differences between the different types of playlists that are on Spotify. These major playlist categories on Spotify include editorial, algorithmic, and listener, or user-generated playlists. Some emerging artists assume that getting placed on any of these playlists and gaining a large amount of streams immediately guarantees their success. Of course, streams can be a great metric to quantify reach and a powerful tool for introducing original music to the world. However, these streams carry little value if there is no organic user activity with the content, or if these streams are bot streams. Bot streams or other non-organic streams do not accurately represent how many users are truly engaged with the content. For additional insight on this difference, you can check out our previous blog post here

Playlist activity is defined not only by whether users stream music, but also when they favorite, save, add to their own personal playlists, follow the artist account, and more. Overall activity metrics tell Spotify that the song is generally liked by many and has great potential to reach more listeners around the world. It is clear that playlist activity is all-encompassing, while playlist reach simply identifies how many listens a song got. 

Obviously, both playlist reach and playlist activity are important aspects of improving an artists’ fanbase and following, but activity reigns supreme when designing a marketing campaign for a song. Chances of landing on large, influential playlists developed by Spotify’s editorial team or the algorithm itself are improved the more people engage with artist content, because Spotify tracks overall engagement only. The importance of organically increasing engagement cannot be understated. As an artist, you want listeners to enjoy and listen to your music, to the point where they follow your account, add the song to their personal playlists, and share with their connections. 

How to Develop Your Music Promotion Strategy

At PlaylistStreams, we recognize how important activity is for emerging artists, and also how difficult it can be to initially increase engagement with a song. While building a fanbase through engagement does take time, there are a few tactics that can greatly improve chances of success. Before releasing music, we recommend submitting songs through a Spotify for Artists account to the Spotify Editorial Team to be considered and added to their playlists. Creating high-quality, suitable content for each artists’ target audience is another important factor to success. A great method of increasing engagement is reaching out to user-generated playlists that match the vibe and genre of the song. PlaylistStreams draws on its large database and connections to playlist curators cross-platform to find the perfect playlists for your activity and stream goals. With time and commitment, your goals for organic engagement can definitely be achieved with PlaylistStreams campaigns.

Spotify Algorithmic Playlists: What are they?

Music streaming platform Spotify boasts 286 million monthly active users as of 2020, claiming 36% of the global streaming market. Yet, the app is able to create personalized recommendations of playlists, songs, and content for every one of these users who log on. 

How? The answer lies in the data.

Big data truly is the trend nowadays, and for good reason. Spotify leverages this big data through its well-developed algorithms, which are essentially a set of rules to be executed by a computer to solve a problem. Spotify’s algorithm learns from each time a user clicks on, saves, and listens to a song. It further monitors music history, skipped songs, past playlists, and even location to recommend music and save user data. Interestingly, the algorithm also looks at how long a user listens to a song. If the person listens for more than 30 seconds, Spotify will mark this song as a liked song that will be used for future song references. Spotify can therefore recommend songs based on previous music sessions, but can also add fresh songs that are likely to match a users preferences. While it may seem bizarre that this single app is capable of holding so much data, it is precisely the mechanism that sets the app apart from other music streaming services. 

There are three main algorithmic playlists that artists can be featured on: Discover Weekly, Release Radar, and Daily Mix. Discover Weekly contains songs that are custom tailored to the users listening history, as well as listening history of similar individuals. It is updated biweekly with new songs that Spotify’s algorithm predicts a user will enjoy. Release Radar contains new songs released by artists, and Daily Mix playlists are curated based on genre. Up to 6 Daily Mix playlists can show up on a user’s homepage based on different genres explored during the week. These playlists are all dynamic, changing with the songs and artists users explore each week. 

As an artist, the importance of having your content land on one of these algorithmic playlists cannot be understated. They reach a massive amount of targeted listeners who are very likely to listen to the song in full, save the song, and continue sharing it through their personal playlists and audience. The result is a large amount of high-quality streams that is likely to help developing artists reach more widespread fame in the heavily fragmented and dynamic music industry. For some artists, it can be a necessary step to getting their music noticed and becoming a full-time music creator. Though streams and monthly listeners do not necessarily equate long-term fans, more streams and listeners from real people increases scope of influence an artist can get. From there, the opportunities to get placed on editorial playlists or personal user-created playlists is boundless. 

The only way artists can ensure the highest chances of landing their music on these algorithmic playlists is through high user engagement and of course, a well-made and catchy song. The more users that engage with your music on Spotify, the more likely a song can be caught by the algorithm and gain a coveted spot on a Spotify playlist. Music creators can also increase overall engagement by having their song placed on a listener-curated playlist or editorial playlists, which accept music pitches through Spotify for Artists. PlaylistStreams in particular can draw on its vast resources and playlist database spanning various genres to help get artists’ songs placed on these listener-curated playlists, ensuring that the song will receive real streams from real Spotify users. With PlaylistStreams, artists are more likely to notice steady growth in monthly listeners and overall streams on Spotify and other music streaming platforms, meaning a higher chance of getting picked up by the Spotify algorithm. 

If you are a music creator with songs that possesses great potential, continuously promoting your current and previous releases with PlaylistStreams and platforms such as Spotify will allow your content to reach the widest audience possible. Being placed on a popular playlist and gaining a huge increase in streams should be celebrated, but the work does not stop there, as being an artist means constant work for personal growth. With music marketing services such as the campaign plans from PlaylistStreams, any artist can gain the amount of streams within their goal range in addition to loyal listeners cross-platform. 

What is a Master Recording?

Prince oned said, “If you don’t own your masters, the master owns you.” In the music industry, the term master recording refers to the official recording of a musical performance, song, or sound that can be played back or reproduced. As the term “masters” entails, this is the version from which all copies are made. Why is the master recording so important? It is the key through which you profit off of your work, retain ownership of your music, and push your message as an artist out to the world. The manner in which master recordings are dealt with varies greatly, especially between major record labels and independent labels. A tremendous part of how successful an artist will be in this business is through their relationship with the masters recording; thus, it’s significance should not be underestimated.

Multi-purposeful Usage

An artist can profit off their master recordings through a variety of means. For one, with the ownership the masters provides them of their work, artists can reproduce and sell copies of their music directly to their fans. This includes, but is not limited to, making CDs that can be sold to an artist’s audience at their concerts. An artist can also make money from their masters by using a digital music distribution service like Ditto that can distribute the copies of the master recordings to streaming platforms like Apple Music and Spotify. Lastly, one can profit off the master recordings by signing with a record label who will aid you in the production of copies of your work and also take care of the aspect of distribution to your audience.

Clearly, owning your own master recording opens a gateway of possibilities on how to profit off your work as the legal rights to your work would be yours in this scenario. The majority of the revenue from your work will be yours to keep. Additionally, this type of unilateral ownership of your work would allow you to license other institutions to use your music for advertisements, TV shows, and much more. The issue is that more often than not, this sole ownership of music does not exist in the industry.

Who Owns the Master Recording?

Is it the artist, the producer, the record label, the recording studio, the sound engineer, or someone else? The answer is a complicated one and before we uncover this information, it is important to understand why the simple misconception of an artist maintaining all their recording’s rights is rarely the case. The individuals who work on an artist’s work such as a producer and sound engineer may also have some ownership of the master recordings and this split ultimately comes down to the contract between these parties and the artist. Besides sharing ownership, artists may also have to give up their rights to their master recordings altogether depending on the record label they have signed with to complete and distribute their music. As seen in these two cases, unilateral ownership is difficult to sustain in this day and age where additional parties are involved to enhance the quality and distribution of an artist’s work.

Instances where artists completely relinquish the rights to their master recording are most prevalent for new artists who need the financial assistance, service promotions, and distribution bandwidth of a record label company. At the beginning of the careers of artists with such needs, deals are made with the condition that the artist will sign over their masters to the record label until a certain amount of revenue is achieved or a specific amount of years have passed. During the time until either of these two conditionalities is met, there is a mutual understanding that the record label can use the newly obtained master recording for whatever purpose they deem fit and the label does not need to obtain permission from the artist for said usage. Thus, these master recordings can now be licensed out for TV shows, movies, commercials, sports events, and much more. The money that the record label makes from the usage of the master recording then is shared between the label and artist in the manner that was agreed upon in their original contractual agreement.

The way this revenue is shared depends upon if an artist is signed with a major record label company versus an independent record label. In the case of larger record label companies, artists typically lose all rights to their master recordings for a set period of time because of the sheer amount of financial and distribution-related resources the label provides in return. In contrast, independent record label companies typically allow artists to sustain their master recording rights and take other forms of payment as compensation such as a portion of the revenue from streaming. Though this may seem better, one should also keep in mind that these indie record labels may not have the ability to deliver your music to the audience to the extent that a major record label would be capable of doing.

Retaining Your Master Rights

There is no doubt that there is a myriad of benefits from owning your master recording rights. But what are the ways in which an artist can do so in the current climate of the music industry? For one, they can pay recording studios to record their music as opposed to labels and even try to record at a home studio. Nowadays, recording a premier quality album can reach expenses as high as six figures. Due to these growing expenses, artists sometimes see no alternative but to give up their rights to a record label with expansive resources. However, turning to studios with lower rates and home studios may result in just as great of a final musical product at a much lower aggregate cost. In addition to the lower cost, you are also able to sustain ownership.

Yet another way artists can maintain the rights to their master recordings is through sharing the revenue of the music rather than the rights of the master recordings. In this scenario, the artist still signs with the record label company but he or she signs a master license deal which provides a certain percentage of all licensing earnings over to the music record label. This is a small price to pay for all that the label provides the artist with and also allows them to worry less about who has control over their master recordings.

Regardless of which route you take, all artists should always have written agreements from the onset which make it clear who owns how much of the master recordings. This will help artists prove that they retained ownership of their work no matter which parties come into the picture, even if they are newer ones that bought out the rights of the original party. Master recordings are a crucial part of an artist’s journey and alternatives such as sharing revenue from streaming could be the difference between you maintaining your masters and a record label holding onto them. At Playlist Streams, we use organic methods to boost your streams and ultimately your revenue from your music on platforms like Spotify, YouTube, and many more. This additional streaming revenue that we can provide you can help you negotiate with other parties about sharing this income rather than master recording rights. It may seem hard to believe, but the master recordings can very well dictate the course of even the most popular recording artists.

Royalty Structures: How Do Artists Make Money?

The answer to how much music streaming services pay their artists has always been a complicated one, but today, we will begin to unravel this key component of the music business. Aside from the immediate differences in payments due to distinct digital streaming platforms like Apple Music and Spotify, other factors such as reach and aggregate users can also influence royalty rates and the ability of artists to propel themselves to the upper limits of success.

In the music industry, royalties are payments that individuals with the right to pieces of music (artists, songwriters, producers, and composers) obtain from anyone who uses their licensed music. In other words, people compensate the right holders for the ability to use their music. When an artist’s music is distributed through digital streaming service (DSP) as it is often the case nowadays, they receive a payment for each stream of their music. Interestingly enough though, these platforms such as Spotify and Amazon Music do not have flat and fixed payments that they allocate per stream. Instead, a stream’s royalty rate is determined through the listener’s country and specific location, the artist’s royalty rate, how pricing and currencies vary amongst countries, and if the listener has a free or premium account. Due to these various factors which are always subject to change, it becomes extremely difficult to ascertain a specific stream royalty rate.

Nonetheless, studies of musicians’ payments on a number of digital streaming services have been conducted to gain a general understanding of estimated royalties across platforms. Some general findings include that per stream, Napster pays $0.019, Tidal pays $0.01284, Apple Music pays $0.00783, Google Play Music pays $0.00676, Deezer pays $0.0064, Spotify pays $0.00437, Amazon Music pays $0.00402, Pandora pays $0.00133, and YouTube pays $0.000069. Though these approximate royalty rates for each stream may alert artists to pick the highest paying services first, it is crucial to remember that the platforms with lower payments may still provide unique advantages due to them having higher user totals and greater international reach. Additionally, when artists release music on platforms some of the lower-paying platforms like Apple Music and Spotify, they provide a direct route to the fingertips of millions of fans; a process that used to be much more tedious, taxing, and expensive than now. These factors help provide an artist with the whole picture in digital streaming services and remind them that royalties are just reflections of the value these services bring to the client.

With numbers as low as these, an artist may wonder how it would be possible to achieve financial success to the extent they which through solely streaming. Playlist Streams is how! When an artist uses Playlist Streams, all their streams generate royalties and their music get exposed to large audiences. Although it is possible if your music is received extremely well by the users, this also points to the fact that royalties are simply one part of an artist’s finances. Other aspects such as touring, gigs, CD sales, and so much more will all help artists succeed financially and work in unison with streaming royalties. Furthermore, even if artists were able to make significant sums from just streaming royalties, then a large portion of it will be eaten up by other entities in the process of getting to the artist. For example, the Economist conducted another study in which their experts say that a billion streams on any subscription services bring an average of $7 million for big label companies and $1 million for the artist responsible for creating the music. Through this $1 million may seem like a substantial amount, we must put it into perspective as it is a sum that only a select few artists who top the charts for the day or week will receive. Every artist is nowhere near that popular, and the nonprofit organization Music Industry Research Association found that in a survey of 1,277 musicians, the median musician made $35,000 in 2017 and only $21,300 of that sum was from music-related sources. Clearly, there is a disparity between not just the payments received by label companies and big-name artists, but also between those larger name artists and the majority of the other artists in the industry. There needs to be much more improvement in relation to these rates and allocating a larger portion of them to the creators of the work.

Regardless of the fact that royalties are just one part of the equation and that they need improvement, they are undoubtedly one of the biggest portions of an artist’s financial journey because it allows them to be compensated for each time their music is used for enjoyment and even commercial purposes. Services such as Playlist Streams help boost your streams in an organic manner that will help you gain exposure while also monetizing upon it through the royalties. Ultimately, these royalties are dictated by a myriad of factors and are only one part of your financial journey as an artist. However, the exposure that these streams and royalties can help you gain is unmatched and truly beneficial for your journey in the music industry.

The Ins and Outs of Music Distribution!

In the age of digital streaming, one of the most important decisions that an artist will make is choosing a music distribution service that can best promote their work. Gone are the times of everyone solely using vinyl records and cassette tapes: now, record labels and artists made the colossal change to use the intermediaries of digital music distribution services to push their music to audiences in every corner of the world.

Understanding Music Distribution Services

First things first: What is the purpose of a music distribution service? You can picture them as the middleman between you, the artist, and the major listening platforms in the world known as the Digital Service Providers (DSPs). These companies take care of the procedural and administrative work that needs to be done for your music; this extends to listening to your songs, selecting the genre that it will get the most exposure on, and negotiating with listening platforms. These online music streaming companies only take music releases that come to them through distribution services. Therefore, they are necessary to bridge the gap between an artist’s work and the audience. The question arises as to how some of the most popular distribution services function and this information will ultimately help you as an artist decide which service is best suited for you. When selecting, artists should be cognizant of fee structures, stored services, added services, and lastly, the reputation and experience of the platform. Once your song is upload via a distributor you will be ready to apply for a PlaylistStream campaign to build your fanbase. Let’s take a look at some of the nuances of the leading services that I recommend to help you make your decision.

Ditto Music: The All Rounder

Launched in 2005, Ditto Music is a distribution service that is open to all and has over 200 outlets. Upon registering with Ditto, the service helps promote your music to online platforms like Apple Music, YouTube, Spotify, VEVO, and many more. It not only pushes your music to stores around the world, but gives you the liberty to limit which regions you want to focus on spreading your music too. The service markets its clients both online/offline, and also through the PR deals it signs to further expand the audience base of artists. Additionally, Ditto Music covers your Airplay-Royalty Registration, which ensures that you receive the appropriate royalties for when your music is played on the radio. The distribution service also takes care of its artists’ copyrights and uses their digital fingerprinting to prevent potential copyright infringements. Yet another positive of Ditto Music is that it gives the artist complete autonomy in regards to the royalties and earnings. They do not charge any hidden costs and execute secure financial transactions. The distribution fee for an unlimited amount of songs is $19 and there is also a $19 annual fee per artist. Ditto does not take any portion of an artist’s earnings or royalties and provides transparency with the records of both of these components as well.

Some of the shortcomings of Ditto are that although it covers the digital distribution of your music, it does not perform physical distribution as well. Ditto also only does music promotion if its artists have purchased the specific packages for that service; a general registration alone does not provide its clients with the full breadth of their promotion services. Furthermore, although artists have the independence to alter their track order before uploading their music, this ability is gone after the release has been officially processed. Ditto is reported to have a poor user interface online and its customer service also needs improvement. Lastly, Ditto also only covers an artist’s original video content and will not help distribute videos that it may see as obstacles for new artists it may sign with.

Taking all of this into consideration, I recommend Ditto as a great music distribution service for both up and coming artists as well as experienced ones. Its diligence in taking care of all the work that needs to be done before the release of the song all the way until the actual release and beyond truly eases the journey for the artists. It helps project your music across the world while also maintaining transparency about your earnings and royalties. Though it has its fair share of weaknesses and limitations, I believe that Ditto should still be a top choice, especially for artists still getting a grasp of the music business.

EmuBands: For the Independent Artist

Based out of the UK, EmuBands is yet another premier music distribution service that is tailored for independent artists. The versatile EmuBands team consists of seasoned professionals from all fields of the music business. The company has worked with thousands of clients since its 2005 origins and thus their experience is not something you should worry about at all. Unlike Ditto Music, EmuBands has a stellar reputation with customer service and even goes as far as naming an Account Manager for every one of their artists so that they can receive all the guidance and help they need. Additionally, EmuBands takes transparency with its artists one step further by providing them with direct access to their respective sales data and market trends: all from their personal user account. Artists can download this data and examine it offline with tremendous ease. EmuBands also provides the free service of automatically registering your music on Shazam to ensure that anyone who is unfamiliar with your music can discover your work right away. They also give more power to the artists by giving them the ability to pick when they want their music to be pre-ordered or released. This is a functionality that many music distribution services fail to offer and separates EmuBands from its competitors. Lastly, the service also provides a royalty payout system with a great user interface as an artist can continually receive updates on their payments and other information. EmuBands lets you obtain your payments as quickly as you want while also eliminating minimum payment thresholds.

EmuBands has room for improvement; for instance, it currently has no admin publishing services. Furthermore, it also is quite expensive with its release fees which start at $42. Along with this price, there is no payment splitting functionality or YouTube content ID, both of which many other distribution services offer. Despite these few cons, I still believe EmuBands is a leading choice because of both all the benefits listed as well as its commitment to address its issues. EmuBands has shown a commitment to continual progress and it will not be long before these issues are also resolved. The higher price is well worth it because of the sheer amount of independence it gives the artists as well as services it provides at no additional fee. For a single plan of $42.50 with 1-2 tracks, you can get a lifetime of unparalleled support and services while also keeping 100% of your royalties. EmuBands is truly willing to go above and beyond to push their artists’ music to audiences.

Landr: Unparalleled Collaboration and Mastery Services

Lastly, Landr is another distribution service that I highly encourage to consider in your search. With just an annual fee, artists are able to upload an unlimited number of songs throughout the year. A unique feature of this service is that artists can make their work accessible to other artists, friends, and even producers to get the opportunity for feedback. With this feature, artists can get a sense of the critical reception of their music before releasing it and even improve their music with other musically savvy professionals. To the other end of this collaboration feature, artists can also access to free music samples from other producers to create their own versions of them with a unique spin. This type of free and legal transparency between samples is something quite amazing about Landr as several other services are still attempting to figure out how to do the same thing. The user interface is engaging and facile to use because they have a free app that artists can download on their laptops. Landr also established Landr Academy; a portion of their services dedicated to providing their clients with tips on how to maximize their promotion and collaboration potentials. Finally, Landr also helps register you with other services and even gives you the ability to link your account with your SoundCloud account at no further costs.

Like all music distribution services, Landr also has areas in which it can use a bit more work. It also does not provide a publishing administration and can be a platform that requires some time to get used to handling. The pricing can be confusing as well because it is difficult to see what the differences are between the packages and if some are truly worth the greater price than the others. The three primary plans are the basic plan ($48 yearly), advanced plan ($108 yearly), and pro plan ($299 yearly). There is always a push for its clients to spend more money to also pay for the mastering services which the advanced and pro plans provide. Finally, if an artist was to cancel their subscription then all of their releases would be frozen. Despite these cons, Landr is both a reputable and amazing music distribution serivce. Landr is a platform that takes no commission from you, lets you maintain all your earnings, and also provides complementary educational content and AI mastering tools for its artists to sound like true professionals. This type of genuine care for the quality of their clients work is hard to find in the music distribution service industry.

Concluding Thoughts

Whether you pick one of these three services or any of the countless others, remember that this is ultimately your decision. As an artist, you should be asking yourself: which service makes me feel most comfortable and also has my best interests at heart? The answer to these questions will vary for each artist, but just remember how much easier music distribution services can make your journey in delivering your music from your room to the ears of people around the world. Keeping all these factors in mind, will make the decision of selecting a service all the simpler.

Once you’ve picked your distributor and you have your music listed in the DSPs, you can then promote your music via PlaylistStreams to maximize your listeners, build your fan base and get your career rolling!

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