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When and How to Schedule Your Next Music Release

When and How to Schedule your next release…

How To Schedule Your Next Release

So you’ve just finished a track, an EP or maybe even a whole album. You’re excited and eager to get it into the hands, or more likely the ears of many. But then reality sets in and you think, when is this right time to do this, and even more daunting , HOW do I do this?

Many artists have all of the creativity and talent in the world behind them in the production and songwriting world, but distribution, marketing, and business strategy may not be their strong suit. That’s when you turn to the internet and try to piece together a plan on your own, but not to worry here’s a few tips that may help you out.

Unfortunately, when it comes to the “when” question, especially in regards to Spotify, there isn’t really a concrete calendar date that works for everything. Luckily, CD Baby came up with a tool to help artists customize a release plan. They developed a software to help generate hypothetical release plans for artists based on an estimated release date you want to shoot for. Whether you use CD Baby for distribution or not, this software is free to use.

What To Do Before Your Release

Prepare To Tell The Story of Your Release

Getting ready to tell the story includes things like gathering and creating assets. This can include things like promo material: artist bios, press photos etc. You should also prepare a pitch or press release dependent on your personal strategy. Many also schedule a release part or celebration, cheers to you!

Prepare to Distribute Your Music

Getting your music release ready takes a few more steps than just downloading that completed file. Ensure your music is mixed and mastered professionally, check out our article on :“Mixing and Mastering: Why Both Are Important!” Some prefer to mix and master their own tracks, others outsource this work to a professional. Diffusion Masters helps you unlock your best sound through their services, if you’re looking for professional quality work check them out. Prep also includes finalizing artwork, entering metadata, and delivering music to DSPs.

Prepare to Promote Your Music

Promotion is key when releasing music. This is how to expand your reach, build a loyal fanbase, and get your music heard by everyone. If you don’t think you need a music marketing agency, you should take a look at another article, 4 Reasons You Need a Music Marketing Agency. Be sure you also have your artist profiles claimed, set up a Spotify pre-save, pitch your song to Spotify Editorial Playlists, and create a smart link. At PlaylistStreams, we can help you with a lot of this. No matter what size artist you are, or what genre, through our established network of curators we work to get your music on Spotify playlists and build organic streams. We cal also help you pitch your song to Spotify Editorial Playlists. Learn more on our website about how it works.

Although that’s not everything you need to consider before a release, we are happy to share these highlights to help you set your music up for success.

Check out CD Baby’s free release plan generator here.

music marketing strategies from famous artists

Music Marketing Strategies From Famous Artists

Music Marketing Strategies From Famous Artists

The music business is one of the most difficult industries to break into – less than 1% of all recording artists will ever find a mainstream audience; the other 99% will fight to claim a portion of the remaining market share. If you want to succeed, you need to find a way to stand out from the competition and build a loyal fan base that will support your work.

Music promotion companies like Playlist Streams can help you reach your target audience, earn more royalties, and get discovered by labels, but if you want to build a successful career, you need to consider all of the ways that you can promote yourself as an indie artist.

But don’t take our word for it! Here are three music marketing strategies from famous recording artists:

Frank Zappa | Know The Music Industry

“The whole music business in the United States is based on numbers, based on unit sales and not on quality. It’s not based on beauty, it’s based on hype…it’s based on giving presents of large packages of dollars to play records on the air.”

If you want to succeed in the music industry, you have to understand that your songs are a product, not a project. In other words, the only way that you will be able to build a successful career is if you know how to sell your singles, EPs, and albums to your target audience. Recording artists that focus exclusively on their music will not stay in business for very long.

Erykah Badu | Know How To Get Fans

“The music business is motivated by money. Music is motivated by energy and feelings.”

At the same time, you need to consider the needs of your audience. People listen to music for a variety of reasons – to connect with others, to gain self-awareness, to get exposed to new ideas, to regain hope. That’s what makes the music business so special: it relies on energy and emotion to build lasting careers. So don’t give up on the artistic side of music production; you’ll need it to develop music marketing strategies that will appeal to your listeners and future fans.

Beyoncé | Know How To Grow As An Artist

“If everything was perfect, you would never learn and you would never grow.”

It doesn’t matter whether you’re a new artist or a veteran of the music industry: you are going to make mistakes. The people who succeed know how to learn from those experiences and grow as professionals in a competitive environment. Famous artists like Beyoncé, Justin Bieber, and Demi Lovato have made choices that almost ended their careers – and used those lessons to refine their music marketing strategies and turn failure into a series of successes.

Make More Money On Spotify

It doesn’t matter whether you’re a new artist or a label executive:

 Playlist Streams can help you get more Spotify streams with organic marketing.

Apply now to take advantage of our music marketing strategies!

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Are you looking for the perfect music release strategy? This guide will help you choose between a series of singles vs. albums.

Singles vs. Albums: The Best Release Strategy For New Artists

Singles Vs. Albums: The Best Release Strategy For New Artists

One of the biggest challenges that new artists face is choosing the right music release strategy. Is it better to start off with a series of singles? An EP? Or to promote all of your music at once with a full-blown album?

Unfortunately, there is no one-size-fits-all music release strategy for indie artists; when choosing between singles vs. albums, every musician will have to decide which tactics will work best for their own brands. But in an era where Americans stream more than 1 trillion songs each year, there is a lot of market data to support the conclusion that singles are the best choice for emerging artists in 2020.

Singles vs. Albums: The Best Release Strategy For New Artists

For decades, full-length albums have been the hallmark of professional recording artists. Independent musicians and up-and-coming bands would release an album and profit off of record sales, live events, and promotional merchandise for years; then, once the excitement had died down, they would work on their next project.

But the rules have changed in 2020: streaming makes up approximately 80% of the music industry’s overall revenue, according to the Recording Industry Association of America. That makes Spotify, the world’s largest music streaming platform, a gold mine for artists who know how to use it.

If you are a new artist, you need to get your music on Spotify playlists in order to get more streams, increase your royalty payments, and get discovered by music labels. Unfortunately, Spotify’s playlist submission tool will only let you submit one track from each release – a huge roadblock for indie artists who want to promote an entire album.

If you are working with a great music marketing agency like Playlist Streams, your marketing partners will help you choose the best tracks for their audience. But in the meantime, you still need to decide how much music to write, produce, and record at one time.

If you have to make a choice between singles vs. albums, create a marketing plan that launches your career with a series of singles. That way, you can capitalize on Spotify’s playlist marketing system and release a full-length album with all of your tracks later on.

When To Choose Singles vs. Albums

 SinglesAlbums
Is this the first time that you will release music on Spotify?X 
Are you a new artist who wants to create an effective music release strategy?X 
Have you already released songs/albums on Spotify?XX
Are you ready to grow your audience by getting more music on Spotify playlists?XX

Get Your Music On Spotify Playlists

It doesn’t matter whether you’re a new artist or a label executive:

 Playlist Streams can help you get more Spotify streams with organic marketing.

Apply now to start making money from Spotify playlists!

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New Technology For Songwriters to Help Detect Plagiarism: Developed by Spotify

New Technology For Songwriters to Help Detect Plagiarism
New technology for songwriters to help detect plagiarism, developed by Spotify.

Music Business Worldwide shared that Spotify filed a European patent for new technology that will detect plagiarism for songwriters.

The patent, titled “Plagiarism Risk Detector and Interface” will be able to track down plagiarism on musicians lead sheets. If you’re not familiar with a lead sheet, it is a kind of musical score that makes note of the songs core elements such as the lyrics, melody, and harmony.

The technology will function by sending lead sheets through the detector. It will comb through the elements from the lead sheet while screening through Spotify‘s vast collection. It will then generate any similarities found for review. This could be anything from chord progressions to sections of melodies.

View the full patent here.

New Technology For Songwriters to Help Detect Plagiarism

Above is an excerpt of the patent from Music Business World Wide.

Traditionally the plagiarism detection process has been done manually, and it outsourced to members of an artists team. This new technology and process makes things seemingly easier as well as more accurate, with its visualizations of exactly what is deemed to be plagiarized.

Richard Busch, one of the most well known lawyers, who you will remember handling the infringement case against Pharell Williams and Robin Thicke ripping off Marvin Gaye’s Got To Give It Up, with their hit Blurred Lines. Spotify’s patent adds that “manual detection of music plagiarism requires substantial effort, skill and excellent memory, and is generally known to be impractical”.

Another key feature of this, is that fact that it also can be done and used in real time. This would help artists to avoid infringement before they move forward with labels and the full release strategy and risk running into problems down the line once the track has already been released.

The world of being a musician and producer is not for everyone. It comes with many challenges and speed bumps along the way, and one slip up can cost you your entire career. Softwares like these are a step in the right direction, to help combat unoriginality. With Spotify developing automated technology to help detect plagiarism for artists it makes the music industry a better place for all. If you’re outsourcing your plagiarism detection, you might find there is much other work to be outsourced to help you focus on your sole purpose, making music. Here’s more on 4 Reasons You Need A Music Marketing Agency.

It doesn’t matter whether you’re a new artist or a label executive:

 Playlist Streams can help you get more Spotify streams with organic marketing.

Apply now to start making money from Spotify playlists!

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How Two Musicians Are Overcoming Live Concerts Being Cancelled

Per Songtradr’s “Happy Hour’ livestream event, Touring’s Out. Now What?, CXO Victoria Wiltshire welcomed on two musicians to share their story on how they are navigating today’s world with live concerts being cancelled. The 60 minute session featured insight on cancelled concerts and the music industry’s plans moving forward. More on how Covid-19 will change the music business here.

The first guest she brings on is Lachy Doley, who has previously toured with Glenn Hughes and Joe Bonamassa, and has also released 7 albums with his own band, the Lachy Doley Group. Joining Doley, was Grecco Burrato, who has worked alongside many acclaimed artists such as P!nk, Shakira, and Sergio Mendes. Live shows being canceled have closely effected the careers of Doley and Burrato and they were happy to share their tips on navigating the new normal.

Pick Up Unfinished Projects and Explore New Earning Opportunities

With tours and concerts cancelled, every artist is looking for a new pivot and has been given the opportunity to develop new goals for their project. Both Burrato and Doley embraced this time to revisit old projects as well as embracing the new world of live streaming events. Now is the time to get in the studio and emerge yourself in production.

Another opportunity that has emerged is offering lessons. This was a pivot that Doley explored, as he had never done something like that before. This endeavor has proven to be profitable and a beneficial way to continue to make a living due to live concerts being cancelled.

Take Small Steps to Monetize Already Complete Projects

Both have taken small steps to monetize. According to Doley, “You can actually get these tiny little bits of money – they’re not much, but they’re consistent. And basically, the more that you do, then the more of those little bits are gonna add up. And eventually, maybe over another five years, those little bits may actually be enough to keep you afloat if for some reason you can’t do gigs or you choose not to do gigs.”

Another venture in relation to monetizing is getting your music on Spotify Playlists. Working with a music marketing company can be extremely beneficial, whether you are looking to promote your existing catalogue, or push a new release. At Playlist Streams we offer services to promote real streams, and real results. Using our network of established curators, we guarantee organic streams and work closely with you to achieve your music goals, no matter what size your project is. Read more about why you should be using a music marketing agency here!

Stay Active and Maintain a Positive Outlook

Creating a strong routine and setting goals for yourself are a crucial step in having a successful and positive career, this goes without saying and also applies to everyday life.

Buratto noted he never likes to be “still” in his career. Constantly having something to be working on or towards in the producing and recording realm is how he stays on top. Consistency is key to stay successful and productive at all times. Keeping busy puts you in a “good headspace” Buratto notes, even though this may be more challenging due to live concerts being cancelled.

Cultivate a Strong Digital Presence

Doley noted that he has moved to create a strong social media presence for himself, and his interactions as well as a streaming plays have proven this was a beneficial move.

Especially in times of lockdowns and stay at home orders, social media is your one and only link to interacting with fans at the moment. Creating a persona online and forming strong relationships with fans is extremely crucial.

“But really making that a huge focus and getting committed to, you know, whether it’s doing livestreams every week or just putting new material up on the streaming sites consistently. I’m almost starting to think of Spotify as just another news stream in a way,” stated Doley. “I think the more you put out there, the more people are gonna come and hopefully enjoy what you do. But you just have to be consistent and try and be as creative as you can.”

Social Media For Musicians: What You Need To Know To Be Successful

Social Media For Musicians: What You Need To Know

If you want to build a loyal fan base, social media is the best way to go. MusicWatch found that social media users are more likely to follow a musician than any other celebrity or public figure –  57% of social media users follow at least one artist or band on Snapchat, Instagram, Twitter, or Facebook. With more than 3.80 billion users across all social media platforms, independent artists have the opportunity to reach diverse audiences with organic marketing techniques.

But there are no hard and fast rules when it comes to social media for musicians, and inexperienced artists can waste time, money, and resources on ineffective marketing techniques. Here are three things that you should keep in mind when you use social media to promote your music:

Don’t Spread Yourself Too Thin

When it comes to social media marketing, most people don’t know how to get started. There are dozens of social media platforms to choose from, and the most popular marketing channels (Facebook, Instagram, Twitter, Snapchat, & YouTube) are extremely competitive. Without the benefit of expert guidance, many independent artists spread themselves too thin by creating content for all of them.

This is the best way to fail at creating social media for musicians. Each platform has a different audience and different requirements to succeed at organic marketing. For example – Facebook and Instagram are owned by the same parent company, but Instagram is a better choice for inexperienced artists because they can use hashtags to reach new audiences. Twitter also prioritizes hashtags, but the platform is designed to promote short text and video messages, while Instagram focuses on high-quality pictures, storytelling, and in-app purchases.

If you have to create multiple posts for each platform, you won’t have time to tailor your content to each audience. That means that you are wasting time and energy on posts that won’t help you gain new followers, streams, or online purchases.

Focus On Your Marketing Goals

The best way to use social media for musicians is to focus on one or two platforms that will help you achieve your marketing goals. Are you interested in gaining an organic following quickly? Instagram and Twitter may be the perfect fit. Would you like to focus on video content? Add YouTube to the mix. Are you trying to reach an older audience? The average age of Facebook and Twitter users is significantly higher than people who use Snapchat, which tends to appeal to a younger demographic. Want to sell merchandise? Instagram allows you to build an online store on your profile, and a carefully curated Pinterest board can help you reach people who are looking for new music to listen to.

The Best Social Media For Musicians

That means that everyone has their own preferences when it comes to the best social media for musicians. Don’t try to do what everyone else is doing – instead, choose the social media marketing techniques that will work best for your genre and your career.

Build A Loyal Fan Base On Spotify

It doesn’t matter whether you’re a new artist or a label executive:

 Playlist Streams can help you get more Spotify streams with organic marketing.

Apply now to start making money from Spotify playlists!

Apply Now

4 Reasons You Need A Music Marketing Agency

4 Reasons You Need A Music Marketing Agency

Are you searching for a better way to promote your music online? You’re not alone – millions of indie artists are trying to tap into the $15 billion recording industry, even though the top 1% earns more than 75% of all recorded music income. That means that most musicians will never reach a mainstream audience; according to Music Marketing Manifesto, 15% of artists sell only one album per year, 33% never sell any albums at shows, and 24% of musicians have mailing lists that have less than 50 subscribers.

If you want to stack the odds in your favor, you need to hire a great music marketing agency. The best music promotion companies use statistical data and organic marketing techniques to help their clients succeed in a competitive industry. And if you are just getting started, they will work with you to develop a music marketing plan, set goals for your career, and help you achieve tangible results (like getting your music on Spotify playlists).

Here are four reasons why you should hire a music marketing agency:

You Aren’t Having Any Luck On Your Own

Like many indie artists, you may dream of becoming a famous musician. But less than 1% of all recording artists will ever reach a mainstream audience; the other 99% will struggle to make a living off the remaining market share.

If you aren’t having any luck on your own, a music marketing agency can help. Your agency will have a team of experts that can analyze industry data and create a plan for your career based on your personal needs and professional goals.

You Want To Build A Loyal Fanbase

With millions of competitors, it can be difficult for new artists to stand out from the pack. A music marketing agency can help you claim your own slice of the market – approximately 68 million people paid for music subscription services in 2015, and live music revenue has grown to more than $10 billion in the United States alone.

You’re Ready To Invest In Your Future

If you want to get results, you’re going to have to invest in the future of your music career. A reputable music marketing agency is committed to producing results for their clients, and will use the money that you give them to connect you with your target audience.

You Want The Perfect Marketing Partner

One of the most difficult things about being an indie artist is that you are in charge of every aspect of your professional career. If you hire a marketing partner to help you grow your fan base, increase your royalties, and get discovered, they will take over a lot of the tasks that can keep you from focusing on your No. 1 priority – creating new music.

Get Your Music On Spotify Playlists

It doesn’t matter whether you’re a new artist or a label executive:

 Playlist Streams can help you get more Spotify streams with organic marketing.

Apply now to start making money from Spotify playlists!

Apply Now

Our Spotify Marketing Tips for The Holiday Season

The holiday season is a special time for millions of Spotify listeners – and a great opportunity for indie artists to gain new fans! Christmas songs accounted for more than 5% of all Spotify streams from Thanksgiving through Christmas Eve 2017, and received 22% of all streams on Christmas Day. With the right Spotify marketing strategy, musicians can tap into fresh audiences and find new reasons to celebrate at the end of December.

3 Spotify Marketing Tips For The Holiday Season

Record Holiday Cover Songs

Most artists fall into one of two camps: musicians who perform original music, and musicians who perform cover songs. But those rules go out the window during the holidays, and Spotify users love listening to modern interpretations of their favorite seasonal classics. That allows indie artists to record cover songs for a fraction of the cost that it takes to write and produce new music. There are dozens of holiday songs that are in the public domain (and free to record) that you can use as part of your Spotify marketing strategy; if you have your heart set on a song that is still under copyright, you can use a website like Easy Song Licensing to get the right to record it under your own name.

Release Your Own Holiday Music

If you don’t want to record a cover of someone else’s song, you can always release your own holiday music! Don’t forget to plan ahead – the process of composing, recording, and marketing an original song can take months, and if you want to take advantage of Spotify marketing, your release needs to be playlist-ready before the holiday season swings into high gear.One of the added benefits of recording your own music is that you can put your own spin on the most wonderful time of the year. This would be a great opportunity to reflect on the highs and lows of the last twelve months, to honor unconventional heroes and holidays, or to express your excitement for the year ahead.

Get On A Holiday Music Playlist

The best way for indie artists to get more streams, gain more followers, and get discovered is to form relationships with Spotify playlist curators. This becomes even more important during the holidays – no one is going to listen to your rendition of “Deck The Halls” if they aren’t exposed to it on one of Spotify’s holiday music playlists. Playlist Streams makes it easy for you to promote your seasonal music online. We’ve built lasting relationships with playlist curators, giving indie artists the opportunity to build a loyal fanbase and get discovered through Spotify marketing. You don’t have to wait for the holiday season to get started – fill out our online application today!

Are You Ready To Make Money On Spotify?

It doesn’t matter whether you’re a new artist or a label executive: Playlist Streams can help you get more listeners on Spotify.

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Spotify Wrapped 2020 Is Out and Here’s What You Need To Know

In the midst of this crazy year, we find some normalcy and comfort with Spotify’s release of their 2020 Wrapped Stats. This year’s most streamed artist was rapper Bad Bunny with more than 8.3 billion streams. Additionally, his album, YHLQMDLG, was the most- streamed album of 2020. 

Most Popular Artists on Spotify – Spotify Wrapped 2020

Most Streamed Artists Globally

  1. Bad Bunny
  2. Drake
  3. J Balvin
  4. Juice WRLD
  5. The Weeknd

Most Streamed Female Artists Globally

  1. Billie Eilish
  2. Taylor Swift
  3. Ariana Grande
  4. Dua Lipa
  5. Halsey

Most Streamed Albums Globally

  1. YHLQMDLG Bad Bunny
  2. After Hours – The Weeknd
  3. Hollywood’s Bleeding – Post Malone
  4. Fine Line – Harry Styles
  5. Future Nostalgia – Dua Lipa

Most Streamed Songs Globally

  1. Blinding Lights” by The Weeknd
  2. Dance Monkey” by Tones And I
  3. The Box” by Roddy Ricch
  4. Roses – Imanbek Remix” by Imanbek and sAINt JHN
  5. Don’t Start Now” by Dua Lipa

Moving past the top charting artists and songs, we also found some additional data on playlists. Spotify saw an increase in nostalgia themed playlists, as people reflected on better times in their lives than this past year. There also was a new outlet that emerged, “work from home” playlists as much of the world has transitioned to that reality. Spotify also noted a huge increase in streaming while gaming. Both Xbox and Playstation saw a 55% increase in streaming while gaming. In light of the Black Lives Matter Movement, over 65,000 playlists were created to highlight the cause. 

With all of these trends emerging it is a critical time for play-listing. With a rise in streaming as a whole, whether it’s listening to a work from home playlist or streaming while gaming for hours on end, a better time couldn’t emerge for getting your next track on a popular playlist. That’s where Playlist Streams comes in! We have seen success from many of our established curators who have created playlists that fit these trends. The time is now to share your tunes with the world and get your track on the perfect playlist.

Learn more on our website here!

Spotify to offer Promotion to Artists and Labels for “No Upfront Cost”

Recently, Spotify announced a new strategy, offering to promote artists and labels through their algorithm into user’s recommendations in exchange for a “lowered promotional recording royalty rate.” This is spiking many opposing views and opinions on whether this yields a negative or positive change. For artists already struggling to make a profit off their music, this raises concerns. Although, this too can be seen as a useful tool as it opens up the doors to creators of all levels to push their visibility through radio and autoplay functions. 

The catch really is branding this as “no upfront cost.” When in reality, the small portion of revenue that exists to be made is now being sacrificed in exchange for this. The lengthy press release from Spotify also reads “Labels or rights holders agree to be paid a promotional recording royalty rate for streams in personalized listening sessions where we provided this service.”  It also states that going through with this “won’t guarantee placement to labels or artists” which begs the question is this really worth it, or is this just another ploy for Spotify to make a quick buck?

Just last week 4,000 independent artists, all members of The Union of Musicians and Allied Workers proposed a new campaign. In this campaign, they demanded that Spotify should be paying them at least 1 cent a stream. In reality, Spotify would be nothing without these artists and creators, yet they continue to be underpaid and exploited by the company due to the inequitable streaming environment. 

What does this mean for playlisting? Although this has yet to be discussed, it will be interesting to see if this has an effect on artists utilizing playlisting. In the perfect world, maybe this would drive creators to turn more to independent companies such as PlaylistStreams who utilize organic methods of driving streams. The answer to this question will remain unanswered until Spotify’s new strategy rolls out further.

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