3 Things To Look For In A Spotify Marketing Agency
3 Things To Look For In A Spotify Marketing Agency
With more than 280 million active users, Spotify has become the world’s most popular music streaming platform. Thousands of artists have published their music on Spotify’s app – but only a fraction of them have made a living from their royalties. Approx. 40,000 tracks are uploaded to Spotify daily, and with more than 43,000 registered artists, the app has become one of the most challenging music publishing platforms to gain a following on.
As indie artists struggle to compete with chart-topping musicians and break-out stars, Spotify marketing agencies like Playlist Streams are fighting to level the playing field. If you’re looking for a marketing partner that can help you beat the odds, this guide will give you the tools that you need to choose the right agency.
3 Things To Look For In A Spotify Marketing Agency
#1 Their Spotify Marketing Campaigns Should Produce Tangible Results
One of the biggest challenges that indie artists face is getting enough streams to generate consistent royalties. Spotify marketing agencies can offer a wide range of services to meet the needs of this underserved audience, but if you are looking for a reliable partner, you should spend just as much time focusing on the results that they will provide. Do you want a specific number of guaranteed streams per month? Access to the best playlists in your genre? Meet a designated quota for followers? Get discovered by mainstream music labels?
Choose a Spotify marketing agency that will help you accomplish your own goals, and make sure that they are qualified to produce real results.
#2 They Should Rely On Organic Marketing Techniques
Of course, there are some marketing companies that promise what they can’t deliver: real streams from real people. In an era when artificial intelligence and machine learning have made it easy for marketing agencies to rip off their customers, some Spotify marketing partners are using computer-generated bots to guarantee results for their clients.
Although this may seem like a great opportunity to get your foot in the door, you should be fully aware of the consequences of using unethical Spotify marketing campaigns. If you use fake data to make a music streaming platform pay you money, you are essentially stealing. Spotify will always monitor the activity on its platform to keep artists from gaming the system. If you’re lucky, they’ll flag your account; if they catch you, they’ll ban you and your associates for life.
The only way to make sure that you abide by Spotify’s policies is to work with an agency that focuses on organic marketing – building legitimate relationships with artists, label execs, and curators that can add value to its playlists and attract listeners that will grow the platform.
#3 They Should Prepare You For The Next Stage Of Your Music Career
Speaking of growth…a good marketing agency will always focus on the next stage of their client’s career. You may be a new artist today, but if they can deliver on their promises, you will be an emerging artist tomorrow. They should have a plan to help you grow at every stage of your journey, so you can rely on their Spotify marketing campaigns for years to come.
Are You Ready To Make Money On Spotify?
It doesn’t matter whether you’re a new artist or a label executive:
Playlist Streams can help you get more streams with organic marketing.
Apply now to start making money from Spotify playlists!
