Archive for January, 2021

New Technology For Songwriters to Help Detect Plagiarism: Developed by Spotify

New Technology For Songwriters to Help Detect Plagiarism
New technology for songwriters to help detect plagiarism, developed by Spotify.

Music Business Worldwide shared that Spotify filed a European patent for new technology that will detect plagiarism for songwriters.

The patent, titled “Plagiarism Risk Detector and Interface” will be able to track down plagiarism on musicians lead sheets. If you’re not familiar with a lead sheet, it is a kind of musical score that makes note of the songs core elements such as the lyrics, melody, and harmony.

The technology will function by sending lead sheets through the detector. It will comb through the elements from the lead sheet while screening through Spotify‘s vast collection. It will then generate any similarities found for review. This could be anything from chord progressions to sections of melodies.

View the full patent here.

New Technology For Songwriters to Help Detect Plagiarism

Above is an excerpt of the patent from Music Business World Wide.

Traditionally the plagiarism detection process has been done manually, and it outsourced to members of an artists team. This new technology and process makes things seemingly easier as well as more accurate, with its visualizations of exactly what is deemed to be plagiarized.

Richard Busch, one of the most well known lawyers, who you will remember handling the infringement case against Pharell Williams and Robin Thicke ripping off Marvin Gaye’s Got To Give It Up, with their hit Blurred Lines. Spotify’s patent adds that “manual detection of music plagiarism requires substantial effort, skill and excellent memory, and is generally known to be impractical”.

Another key feature of this, is that fact that it also can be done and used in real time. This would help artists to avoid infringement before they move forward with labels and the full release strategy and risk running into problems down the line once the track has already been released.

The world of being a musician and producer is not for everyone. It comes with many challenges and speed bumps along the way, and one slip up can cost you your entire career. Softwares like these are a step in the right direction, to help combat unoriginality. With Spotify developing automated technology to help detect plagiarism for artists it makes the music industry a better place for all. If you’re outsourcing your plagiarism detection, you might find there is much other work to be outsourced to help you focus on your sole purpose, making music. Here’s more on 4 Reasons You Need A Music Marketing Agency.

It doesn’t matter whether you’re a new artist or a label executive:

 Playlist Streams can help you get more Spotify streams with organic marketing.

Apply now to start making money from Spotify playlists!

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How Two Musicians Are Overcoming Live Concerts Being Cancelled

Per Songtradr’s “Happy Hour’ livestream event, Touring’s Out. Now What?, CXO Victoria Wiltshire welcomed on two musicians to share their story on how they are navigating today’s world with live concerts being cancelled. The 60 minute session featured insight on cancelled concerts and the music industry’s plans moving forward. More on how Covid-19 will change the music business here.

The first guest she brings on is Lachy Doley, who has previously toured with Glenn Hughes and Joe Bonamassa, and has also released 7 albums with his own band, the Lachy Doley Group. Joining Doley, was Grecco Burrato, who has worked alongside many acclaimed artists such as P!nk, Shakira, and Sergio Mendes. Live shows being canceled have closely effected the careers of Doley and Burrato and they were happy to share their tips on navigating the new normal.

Pick Up Unfinished Projects and Explore New Earning Opportunities

With tours and concerts cancelled, every artist is looking for a new pivot and has been given the opportunity to develop new goals for their project. Both Burrato and Doley embraced this time to revisit old projects as well as embracing the new world of live streaming events. Now is the time to get in the studio and emerge yourself in production.

Another opportunity that has emerged is offering lessons. This was a pivot that Doley explored, as he had never done something like that before. This endeavor has proven to be profitable and a beneficial way to continue to make a living due to live concerts being cancelled.

Take Small Steps to Monetize Already Complete Projects

Both have taken small steps to monetize. According to Doley, “You can actually get these tiny little bits of money – they’re not much, but they’re consistent. And basically, the more that you do, then the more of those little bits are gonna add up. And eventually, maybe over another five years, those little bits may actually be enough to keep you afloat if for some reason you can’t do gigs or you choose not to do gigs.”

Another venture in relation to monetizing is getting your music on Spotify Playlists. Working with a music marketing company can be extremely beneficial, whether you are looking to promote your existing catalogue, or push a new release. At Playlist Streams we offer services to promote real streams, and real results. Using our network of established curators, we guarantee organic streams and work closely with you to achieve your music goals, no matter what size your project is. Read more about why you should be using a music marketing agency here!

Stay Active and Maintain a Positive Outlook

Creating a strong routine and setting goals for yourself are a crucial step in having a successful and positive career, this goes without saying and also applies to everyday life.

Buratto noted he never likes to be “still” in his career. Constantly having something to be working on or towards in the producing and recording realm is how he stays on top. Consistency is key to stay successful and productive at all times. Keeping busy puts you in a “good headspace” Buratto notes, even though this may be more challenging due to live concerts being cancelled.

Cultivate a Strong Digital Presence

Doley noted that he has moved to create a strong social media presence for himself, and his interactions as well as a streaming plays have proven this was a beneficial move.

Especially in times of lockdowns and stay at home orders, social media is your one and only link to interacting with fans at the moment. Creating a persona online and forming strong relationships with fans is extremely crucial.

“But really making that a huge focus and getting committed to, you know, whether it’s doing livestreams every week or just putting new material up on the streaming sites consistently. I’m almost starting to think of Spotify as just another news stream in a way,” stated Doley. “I think the more you put out there, the more people are gonna come and hopefully enjoy what you do. But you just have to be consistent and try and be as creative as you can.”

Social Media For Musicians: What You Need To Know To Be Successful

Social Media For Musicians: What You Need To Know

If you want to build a loyal fan base, social media is the best way to go. MusicWatch found that social media users are more likely to follow a musician than any other celebrity or public figure –  57% of social media users follow at least one artist or band on Snapchat, Instagram, Twitter, or Facebook. With more than 3.80 billion users across all social media platforms, independent artists have the opportunity to reach diverse audiences with organic marketing techniques.

But there are no hard and fast rules when it comes to social media for musicians, and inexperienced artists can waste time, money, and resources on ineffective marketing techniques. Here are three things that you should keep in mind when you use social media to promote your music:

Don’t Spread Yourself Too Thin

When it comes to social media marketing, most people don’t know how to get started. There are dozens of social media platforms to choose from, and the most popular marketing channels (Facebook, Instagram, Twitter, Snapchat, & YouTube) are extremely competitive. Without the benefit of expert guidance, many independent artists spread themselves too thin by creating content for all of them.

This is the best way to fail at creating social media for musicians. Each platform has a different audience and different requirements to succeed at organic marketing. For example – Facebook and Instagram are owned by the same parent company, but Instagram is a better choice for inexperienced artists because they can use hashtags to reach new audiences. Twitter also prioritizes hashtags, but the platform is designed to promote short text and video messages, while Instagram focuses on high-quality pictures, storytelling, and in-app purchases.

If you have to create multiple posts for each platform, you won’t have time to tailor your content to each audience. That means that you are wasting time and energy on posts that won’t help you gain new followers, streams, or online purchases.

Focus On Your Marketing Goals

The best way to use social media for musicians is to focus on one or two platforms that will help you achieve your marketing goals. Are you interested in gaining an organic following quickly? Instagram and Twitter may be the perfect fit. Would you like to focus on video content? Add YouTube to the mix. Are you trying to reach an older audience? The average age of Facebook and Twitter users is significantly higher than people who use Snapchat, which tends to appeal to a younger demographic. Want to sell merchandise? Instagram allows you to build an online store on your profile, and a carefully curated Pinterest board can help you reach people who are looking for new music to listen to.

The Best Social Media For Musicians

That means that everyone has their own preferences when it comes to the best social media for musicians. Don’t try to do what everyone else is doing – instead, choose the social media marketing techniques that will work best for your genre and your career.

Build A Loyal Fan Base On Spotify

It doesn’t matter whether you’re a new artist or a label executive:

 Playlist Streams can help you get more Spotify streams with organic marketing.

Apply now to start making money from Spotify playlists!

Apply Now

4 Reasons You Need A Music Marketing Agency

4 Reasons You Need A Music Marketing Agency

Are you searching for a better way to promote your music online? You’re not alone – millions of indie artists are trying to tap into the $15 billion recording industry, even though the top 1% earns more than 75% of all recorded music income. That means that most musicians will never reach a mainstream audience; according to Music Marketing Manifesto, 15% of artists sell only one album per year, 33% never sell any albums at shows, and 24% of musicians have mailing lists that have less than 50 subscribers.

If you want to stack the odds in your favor, you need to hire a great music marketing agency. The best music promotion companies use statistical data and organic marketing techniques to help their clients succeed in a competitive industry. And if you are just getting started, they will work with you to develop a music marketing plan, set goals for your career, and help you achieve tangible results (like getting your music on Spotify playlists).

Here are four reasons why you should hire a music marketing agency:

You Aren’t Having Any Luck On Your Own

Like many indie artists, you may dream of becoming a famous musician. But less than 1% of all recording artists will ever reach a mainstream audience; the other 99% will struggle to make a living off the remaining market share.

If you aren’t having any luck on your own, a music marketing agency can help. Your agency will have a team of experts that can analyze industry data and create a plan for your career based on your personal needs and professional goals.

You Want To Build A Loyal Fanbase

With millions of competitors, it can be difficult for new artists to stand out from the pack. A music marketing agency can help you claim your own slice of the market – approximately 68 million people paid for music subscription services in 2015, and live music revenue has grown to more than $10 billion in the United States alone.

You’re Ready To Invest In Your Future

If you want to get results, you’re going to have to invest in the future of your music career. A reputable music marketing agency is committed to producing results for their clients, and will use the money that you give them to connect you with your target audience.

You Want The Perfect Marketing Partner

One of the most difficult things about being an indie artist is that you are in charge of every aspect of your professional career. If you hire a marketing partner to help you grow your fan base, increase your royalties, and get discovered, they will take over a lot of the tasks that can keep you from focusing on your No. 1 priority – creating new music.

Get Your Music On Spotify Playlists

It doesn’t matter whether you’re a new artist or a label executive:

 Playlist Streams can help you get more Spotify streams with organic marketing.

Apply now to start making money from Spotify playlists!

Apply Now

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